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Alt Text Guide: Write Effective, SEO-Friendly Descriptions

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Alt Text Guide Write Effective, SEO-Friendly Descriptions

Ever wondered what those little text descriptions are that appear when an image fails to load on a website? That is alt text, or alternate text, a critical aspect in web content that is frequently disregarded. Let’s look at what alt text is, why it’s important, and how to create it properly to improve your website’s accessibility and SEO.

What is alt text?

Definition and purpose

Alt text, or alternative text, is a brief description of a picture contained in HTML code. It replaces a picture if it fails to load and helps search engines comprehend what the image is about. More crucially, alt text makes content accessible to visually challenged users who use screen readers.

History of Alt Text

The concept of alt text emerged with the emergence of the web and HTML. Initially, it was intended to increase web accessibility and assist with sluggish internet rates by displaying written descriptions when images failed to load.

Why is Alt Text important?

Accessibility

Alt text is essential for making web information accessible to all users, including those with visual impairments. Screen readers use alt text to describe visuals, allowing visually impaired people to fully grasp and interact with the material.

SEO Benefits:

Because search engines cannot directly comprehend images, they must rely on alt language to analyze and index visual material. This improves your site’s search engine ranks and visibility, particularly in image search results.

User Experience

Good alt text improves the user experience by offering context and information, especially when images fail to load due to technical reasons.

How Alt Text Improves Accessibility

Screen Readers and Visually Impaired Users

Screen readers transform digital text into spoken words and employ alt text to describe visuals. This ensures that visually impaired users may understand the content as well as sighted people.

Many nations have legislative requirements for web accessibility, such as the usage of alternative text. For example, the Americans with Disabilities Act (ADA) in the United States requires accessible web content.

  • Alt text has SEO benefits, including improved search engine crawlability.
  • Search engines employ alt text to crawl and index photos.
  • Properly captioned photos can improve your site’s SEO by making your material easier to find and understand for search engines.

Image Search Visibility.

Alt text improves the visibility of your photographs in search engine results. Well-written alt text can increase traffic to your website via picture searches.

Impact on Page Ranking

Images with good alt text contribute to a higher SEO score, which can boost your overall page ranking in search engine results pages (SERPS).

Best Practices for Writing Alternative Text

Be descriptive yet concise.

Describe the image in enough detail to provide context while keeping it succinct. Strive for a balance between being informed and concise.

Avoid keyword stuffing.

Include important keywords naturally, but avoid stuffing your alt text with keywords. Keyword stuffing might do more harm than good to your SEO.

Relevance to Images and Context

Ensure that your alt text appropriately represents the image content and its context on the page. Misleading alt text can confuse both users and search engines.

Avoid these common mistakes: – Using vague descriptions.

Avoid ambiguous descriptions that do not convey relevant information. For example, “flower” is too ambiguous, whereas “red rose in a vase” is more specific.

  • Redundant use of phrases such as “image of”
  • There is no need to begin with “image of” or “picture of.” Screen readers instantly recognize items as images.

Ignoring Context.

Ensure that your alt text is consistent with the surrounding material. An out-of-context description can perplex users and disrupt the flow of information.

Alt text examples are descriptive.

  • “Golden retriever playing fetch in a park.”
  • “Aerial view of downtown Chicago skyline at sunset.”

Contextual Examples:

  • “New iPhone 13 Pro Max in silver color on a wooden table.”
  • “Delicious vegan lasagna with fresh basil on top.”
  • Bad alt text examples include those that are overly simple.

“Dog” “City”

  • Keyword Stuffed Examples
  • “Cheap golden retriever puppies for sale park fetch” “Chicago best sunset skyline downtown skyscrapers”
  • Alt text for many types of images.
  • Decorative images.
  • To avoid overwhelming screen readers with unnecessary information, use an empty alt attribute (alt=””).

Informative Images

Describe the contents and purpose. Examples include: “Bar chart showing quarterly sales growth from 2019 to 2021.”

Functional Images

Describe the role of images used as links or buttons. For example, “Submit button” and “Home page link.”

Tools for creating and evaluating alt text, including automated tools.

Tools such as Google’s Lighthouse and WAVE can assess your website’s accessibility and make recommendations for improving alt text.

Manual Checks

Manually evaluate your alt text on a regular basis to verify that it is still accurate and relevant when your content changes.

Alt text can be added in various platforms, including WordPress.

When you upload images to WordPress’s media library, you can add alt text directly.

Shopify

Shopify allows you to provide alt text for photos in the product media area.

  • Social Media (Instagram, Facebook, and Twitter)
  • When posting photographs to most social networking platforms, you can choose to include alt text. Use these features to enhance accessibility and SEO.

Advanced Alt Text Strategies.

Alt Text for E-Commerce

Use alt text to explain product photos in detail, emphasizing key features and benefits to improve searchability.

Alternative text for blogs and articles.

To improve SEO without sacrificing readability, use relevant keywords in the alt text of blog photographs.

Alternative Text for Social Media Marketing

Engage a larger audience by ensuring that all social media photographs include detailed and relevant alt text.

AI developments enable automated alt text generation. However, manual review remains necessary to guarantee correctness and context.

Evolving Standards

Web accessibility standards are always developing. To ensure compliance and best practices, stay up to speed on guidelines from organizations such as W3C.

Conclusion

Alt text is more than simply a technical detail; it serves as a bridge to accessibility, an SEO tool, and a method of improving user experience. By adhering to standard practices and avoiding common blunders, you can create excellent alt text that benefits both your audience and your website.

Arslan Mughal is a freelance writer for VORNews, an online platform that covers news and events across various industries. With a knack for crafting engaging content, he specializes in breaking down complex topics into easily understandable pieces.

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What is Gemini? Everything you need to know about Google’s latest AI model

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Google’s most recent generative AI model, Gemini, was just released. The well-known tech corporation regards Gemini as the most sophisticated and adaptable AI model. Google has said that it will expand and improve its large language model (LLM) in the next year. Because the LLM is multimodal, it can understand several data types, including text, audio, pictures, and video.

Google Gemini: What is it?

The most recent large language model (LLM), Google Gemini, created by Google AI’s DeepMind, has sophisticated multimodal processing skills. It can comprehend, work with, and combine many kinds of data, such as text, code, audio, pictures, and videos.

This potent AI has three variants: Ultra, Pro, and Nano. Each version is intended to tackle a certain task’s level of complexity. Gemini has outperformed benchmarks and current industry norms. Its versatility across platforms and adherence to moral AI standards—which have been put through rigorous safety and bias testing—set it apart. Google intends to include Gemini in its offerings, available via Google Cloud Vertex AI and Google AI Studio. Notably, the Gemini Pro edition is perfect for various jobs and is offered for free.

How is Google Gemini used?

How you use Google Gemini depends on the integrated product and version. With Google Bard, for instance, users can submit questions and get answers on everything from weather predictions to poetry writing to coding help—all while being protected from offensive material.

Gemini Nano connects with Gboard for Pixel 8 Pro users, offering recommended responses in messaging applications like WhatsApp. Moreover, Nano may summarize offline recorded talks in the Recorder app.

Although Gemini Ultra’s functionality is unknown, it seems designed for complex activities and may be aimed at academics and business users. Its projected inclusion with Google’s chatbot, Bard Advanced, promises further exploration of opportunities when it is released.

GPT 4 vs Google Gemini: What’s the difference?

With its remarkable multimodal processing powers, Google Gemini excels at managing text, code, audio, photos, and movies. Its ability to integrate and manipulate many kinds of data allows for flexible interactions across several modalities, which is its main strength. Conversely, GPT models like as GPT-3 and maybe GPT-4 do very well in natural language tasks, but they may not have Gemini’s broad capabilities to handle a variety of data formats outside of text. Gemini is unique in that it can handle jobs with a variety of data formats because to its skill with multimodal inputs, while GPT models are mostly used for text-based tasks.

Google displayed the results of eight benchmarks that included text, with Gemini coming out on top in seven. Google claims that Gemini won every single one of the ten multimodal benchmarks.

Though it’s not quite that simple, it would appear to suggest that Gemini is the better method. Gemini is effectively catching up to a nine-month-old #AI tool, since GPT-4 was released in March 2023. It’s difficult to determine which tool is now superior since we don’t know how powerful OpenAI’s next GPT version will be.

Furthermore, Google limited the competition for Gemini Ultra to GPT-4. This indicates that although the current state of Gemini Pro and Nano’s ability to compete with GPT-4 is unknown, OpenAI’s model most likely outperforms Gemini Pro and Nano given the often narrow margins separating GPT-4 and Gemini Ultra.

In summary

With its multimodal proficiency, Google Gemini proves to be a capable multitasker in a future where artificial intelligence fuels human interactions. Although it leads in most benchmarks, the competition with GPT-4 is still close, making the victor of the race still to be announced. The competition for dominance between the two systems is still ongoing as they develop, indicating a bright future for AI research.

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Huawei Launches 5G-A Pioneers Program at MWC Shanghai 2024: Paving the Way for a Connected Future

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On June 27, 2024, Huawei held the Global Launch of the 5G-A Pioneers Program at MWC Shanghai. The “driving shared success with 5G-A” event brought together pioneering 5G operators from around the world, including China’s “big three” as well as HKT, du, and Oman Telecommunications.

At the event, they talked about how to accelerate high-quality development of 5G-A networks and how to capitalize on opportunities in the emerging intelligent world to generate new market space for growth.

5G is the fastest-developing generation of mobile communications technology we have ever seen. The first operators to implement 5G have all experienced phased business success.

The first 5G-Advanced standards version, 3GPP version-18, was also officially locked on June 28, 2024, in Shanghai. This is a significant milestone for the 5G industry, as 2024 will be the first year of commercial 5G-A deployment.

David Wang, Huawei’s Executive Director of the Board and Chairman of the ICT Infrastructure Managing Board, gave a keynote address at the event titled “5G-A: Paving the Way for Shared Success”.

In his remarks, he stated that “5G-A will be the path forward.” It will protect existing investments while opening up new business opportunities by broadening commercial limits. As we look ahead to 2030, the industry as a whole will need to step up efforts to strengthen 5G-A technologies and promote the healthy development of 5G.

This is how we will assure the long-term viability of the 5G business while also improving the globe. Huawei looks forward to collaborating with the industry to create healthy 5G-A ecosystems, improve 5G-A standards, and participate in the advantages of 5G-A development. Together, we will make the intelligent world a reality faster.”

Third, Huawei and its operator partners jointly unveiled the 5G-A Pioneers Program and the six particular agreements signed during the launch event.

These agreements will maximize the value of advanced 5G-A capabilities, encourage 5G-A development, and propel the industry forward by fostering Pioneer Operators, Pioneer Cities, Business Model Upgrade, High-quality Networks, Service Innovation, and Thriving Ecosystems.

Huawei will continue to support operators’ innovation efforts in networks, services, and ecosystems as they strive for differentiated competitiveness in the 5G-A era. Their ultimate goal is to foster high-quality industry development while also enabling digital and intelligent transformation for a better and more intelligent future.

MWC Shanghai 2024 will take place from June 26 to June 28 in Shanghai, China. During the event, Huawei will display its most recent products and solutions at stands E10 and E50 in Hall N1 of the Shanghai New International Expo Centre.

The first year of commercial 5G-A will be in 2024, and F5G-A gigabit optical network deployment has already started. Synergies between networks, clouds, and intelligence are expected to result in pervasive intelligent applications and increasingly diversified user experiences.

At this year’s MWC Shanghai, Huawei will discuss exciting topics with global operators, industry professionals, and opinion leaders, such as how to amplify 5G’s success in the 5G-A era and how to capitalise on operator revenue growth to accelerate our journey to the intelligent world. For additional information, please visit:

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ChatGPT Answers Undiscovered Questions and Outperforms Students.

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AFP

(VOR News) – According to the researchers, based on the findings of their study, ChatGPT AI-powered chatbots didn’t just go undetected, but were also marked higher than student responses. It may be hard to tell the difference between the answers generated by these chatbots and the ones written by students.

This is because there is a possibility that ChatGPT graders will find it difficult to identify the answers generated by these chatbots. The reason for this is because the responses that were generated by these chatbots were not just evaluated higher than the responses that were written by students.

In view of the fact that there is a possibility that graders will have a difficult time recognizing the responses that are offered by these chatbots, this is the conclusion that can be drawn from this.

Taking into consideration the information that has been provided, it is highly likely that graders will have a difficult time recognizing the responses that are provided by these chatbots.
The researchers sent the responses that were generated by ChatGPT to the examination system of the School of Psychology and Clinical Language Sciences, which is affiliated with the same university.

This took place while the researchers were at the University of Reading, which is located in the United Kingdom. Thirty-three “fake students” whose identities were concealed were responsible for this remarkable accomplishment that was accomplished on their behalf.

It was determined, on the basis of the findings of the study, that the artificial intelligence was responsible for writing 94% of the responses; nevertheless, the responses in question were not recognized.

Additionally, to add salt to injury, more than 83 percent of the responses that were created by the chatbot were judged higher than the ones that were submitted by human students. It is a very bad circumstance that we find ourselves in.

The authors of the study that was published in the journal PLoS ONE stated that they discovered that within this system, one hundred percent of the submissions that were made by artificial intelligence were almost undetected and very consistently obtained scores that were higher than those that were written by genuine students.

This was the finding that was made public by the authors of the ChatGPT study.

This was the conclusion that the researchers who carried out the study chose to make public. This was the conclusion that the researchers who carried out the study decided to make public after they had completed their work.

When the ChatGPT researchers who carried out the study were finished with their work, they came to the conclusion that they would make this information available to the general public.

According to the specialists who were responsible for conducting the study, the findings of the researchers ought to serve as a “wakeup call” for educators all over the world across the entire world.

They also stated that the educational system around the world should undergo a metamorphosis in order to allow way for the growth of artificial intelligence, which is now in the process of being developed. In addition to this, they mentioned that the findings that they obtained need to be a challenge for those who are interested in teaching. Furthermore, there was yet another remark that they made.

Some educational institutions have abandoned the use of ChatGPT traditional examinations in order to make evaluations more accessible to a larger variety of individuals.

This reform has been implemented by these institutions for a variety of reasons, with the goal of achieving this transition. During the course of the investigation, Peter Scarfe, an associate professor at the University of Reading and the principal researcher, made the following statement: “

Our research demonstrates that it is of international importance to develop an understanding of how artificial intelligence will affect the integrity of educational ChatGPT assessments.” Scarfe was also the person who led the investigation. Scarfe is not just the primary researcher or the primary researcher, but he is also the primary researcher.

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