Walmart Abandons DEI Ahead of Trump’s Inauguration

Walmart has declared that it will scale back some of its DEI programs, making it one of the most notable firms to do so as activist pressure grows. Joining a growing trend of American companies that have ditched their DEI policies.

The world’s largest retail chain declared it would stop using the abbreviation DEI (diversity, equity, and inclusion) and no longer use the Human Rights Campaign’s corporate equality rating system. It also ended its $100 million Center for Racial Equity, expected to expire in 2025.

The corporation will also discontinue all sexual and transgender products targeted at youngsters.

Walmart will also review its supplier diversity program to ensure that no preferences are based on race, and it will discontinue using the phrase “LatinX” in official communications to refer to people with Latin American cultural or ethnic identities.

According to John Furner, president and CEO of Walmart U.S., Walmart’s plan to scale back some of its diversity, equity, and inclusion policies across the country is intended to “ensure every customer, every associate,” feels welcome and belongs.

Corporations Abandoning DEI

Last summer, home improvement major Lowe’s (LOW), rural retailer Tractor Supply (TSCO), and tractor manufacturer John Deere (DE) announced their departure from DEI rules. Harley-Davidson (HOG), Jack Daniel’s producer Brown-Forman (BF-A), Polaris (PII), and its motorcycle business, Indian Motorcycle, have all experienced recent stock declines.

Meanwhile, Robby Starbuck, a former music video director who has championed various right-leaning causes on social media, claims that many of the canceled diversity programs occurred after he disclosed plans to “expose” woke practices.

He did it again on Monday with Walmart, stating in a post on X that he told executives that he was “doing a story on wokeness there” and that he and Walmart “had productive conversations to find solutions.”

Citing the company’s actions, he stated, “This is the biggest win yet for our movement to end wokeness in corporate America.”

Meanwhile, President-elect Trump has promised to abolish diversity, equity, and inclusion (DEI) initiatives in companies and educational institutions on the first day of his administration.

“President Trump has been very clear about ending the woke DEI garbage that is infecting this country, and the American people voted overwhelmingly to do just that,” Trump spokesman Steven Cheung stated.

Stephen Miller, a senior Trump aide named the new administration’s top policy architect, has spent the last four years preparing for this fight, filing lawsuits against “woke” firms. Miller has advocated repurposing the Equal Employment Opportunity Commission (EEOC) to address what he refers to as awakened discrimination in the labor market.

Public opinion has also evolved. Consumer boycotts that lowered sales prompted firms like Bud Light and Target to discontinue LGBTQ+ marketing programs.

According to a new Pew Research Center survey, American workers’ attitudes toward the role of DEI in the workplace have shifted from positive to unfavorable since last year.

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