TOKYO — Uniqlo Co. has sued rival shop Shein over a small shoulder bag, which the Japanese retailer claims is an inferior and illegal duplicate of its hit product known as the “Mary Poppins bag.”
The complaint asked that the company stop selling the product, which Uniqlo claimed looked too similar to its Round Mini Shoulder Bag.
TikTok and other social media users laud the Uniqlo bag for its spaciousness while remaining lightweight and compact. The Mary Poppins nickname is based on the 1964 musical starring Julie Andrews, in which a nanny pulls almost anything from her magical carpet bag, including a hat stand.
Is to slow its growth.
Uniqlo Takes Legal Action Against Shein For Copying ‘Mary Poppins Bag’
Shein, founded in China but now headquartered in Singapore, has yet to respond to a request for comment. Tokyo-based Fast Retailing Co., which operates Uniqlo stores, filed the complaint in Tokyo District Court on December 28.
Uniqlo filed a lawsuit on Thursday against the three firms that operate Shein, Roadget Business Pte, Fashion Choice Pte, and Shein Japan Co, seeking damages of approximately 160 million yen ($1.1 million).
Uniqlo said Shein’s offering was a copyright violation of lower quality, undermining customer trust in the Uniqlo brand.
Uniqlo Takes Legal Action Against Shein For Copying ‘Mary Poppins Bag’
Uniqlo’s bag has inside pockets and is described as robust and water-resistant. It costs 1,500 yen in Japan and $19.90 in the United States and is available in various colours, including light blue and violet.
Uniqlo has roughly 2,500 locations in 26 countries and is behind popular budget casual clothing items such as HeatTech thermal underwear.
Shein primarily engages clients through its app. The organization claims to employ digital technology to respond quickly to consumer preferences and prevent waste.
Uniqlo Takes Legal Action Against Shein For Copying ‘Mary Poppins Bag’
Uniqlo is a Japanese casual wear brand known for its high-quality basics at affordable prices. The brand focuses on simple yet functional designs that prioritize comfort and versatility.
Uniqlo’s clothing lines encompass a wide range of wardrobe essentials, from classic t-shirts and jeans to innovative heat-retaining and moisture-wicking fabrics.
With a commitment to sustainability and ethical production, Uniqlo has become a popular go-to for individuals seeking accessible, well-made clothing that seamlessly integrates into their everyday style.
SOURCE – (AP)
