Business
Top 6 SaaS Marketing Agencies in 2024: Drive Growth, Leads & Revenue
We can help you achieve your goals whether you want to increase organic traffic, drive qualified leads, or increase revenue with SaaS growth marketing agencies. This article provides a list of the top 6 SaaS marketing agencies to help you reach your goals and achieve the results you desire.
Our discussion will focus on their services and how they can assist your business in achieving its goals. So, let’s dive into it.
Why Should You Choose a SaaS Marketing Agency?
If you are a business owner, you know the importance of a successful marketing strategy.
It is important to consider several factors when choosing the right SaaS marketing agency for your business.
The most important ones are as follows:
1. Experience & Reputation – You should look for a SaaS marketing agency that has proven success growing similar businesses to yours in the past. Find an agency that has worked with similar businesses in the past with proven success stories.
2. Services They Offer – The services of your chosen SaaS marketing agency should align with your goals and objectives. Does the agency offer content creation or SEO services? Does the agency have experience with social media campaigns?
3. Cost – Choosing a SaaS marketing agency is an important decision. You should make sure you are getting value for your money by understanding what each service entails before signing a contract.
4. Communication & transparency – Select a marketing agency that understands your needs and communicates transparently about what can be achieved within your budget. Additionally, ensure they provide regular updates on your campaign’s progress.
Here are some of the best agencies to consider collaborating with.
Here are the six best B2B SaaS marketing agencies to work within 2024 based on their track records
1. Omnius
With inbound marketing, Omnius helps SaaS and Fintech businesses generate steady flows of new organic leads and customers.
This agency helps SaaS owners achieve business goals by creating content that ranks and educates their ICPs about the product.
Additionally, Omnius maintains all operations (content writing, design, and SEO) under one roof, so businesses do not have to worry about micromanaging the process.
In addition to a systematized management process, all operations are transparent, including:
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Updates in real time,
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weekly reports,
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and publishing dates, so you can plan the rest of the marketing activities.
What Services Does Omnius Provide You With?
Omnius offers a comprehensive range of holistic services, including:
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Content Marketing – Bringing qualified traffic that converts to your website by creating engaging and product-led text and video content.
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SEO – Omnius assists in building healthy growth focused on ROI by solving the technical aspects of SEO and identifying the money keywords.
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UI/UX Design – We build frictionless, functional user experiences by combining 10+ years of SaaS experience with deep research and the latest design trends.
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Web development – Omnius builds high-performance websites by combining the latest web development practices.
With Omnius, innovative enterprise and startup companies like TextCortex, Myos, Glorify, Tapni, Skylead, Glorify, etc., have benefited from organic traffic growth and qualified leads.
Pricing
Please use the contact form to obtain more information about Omnius’ services and pricing.
Prices for Omnius services vary according to the type of service you require.
2. Writing Studio
With 80+ writers and 15+ editors on staff, Writing Studio offers all types of writing services.
Their writing services cover various industries, including accounting, architecture, B2B business, etc.
What Services Does Writing Studio Provide You With?
The Writing Studio provides a wide range of writing services, including:
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Blog post-writing services – provide valuable information about your product to current and potential customers.
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Ebook writing – Providing your customers with various ideas and information that is easy to read and available in various formats.
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Product description writing – Develop concise and engaging product descriptions to solve customers’ problems and increase conversions.
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Script, technical writing – We provide a wide range of writing services, such as video scripts, technical information, web content, newsletters, etc.
Pricing
There are three types of paid plans offered by Writing Studio:
3. Animalz
Content creation is a specialty of Animalz, a marketing agency.
As with Omnius, their content marketing services focus on creating content and optimizing your website to establish your business as an authority in the field.
Animalz provides content marketing services to enterprises, startups, and venture capital firms.
What Services Does Animalz Provide You With?
Animalz offers the following services:
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SEO consulting – Services include content audits, keyword research and planning, and site structure audits.
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Brand awareness – Creating articles, conference presentations, and partnership-based content to promote your brand.
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Lead generation – Creating landing pages, ebooks, and whitepapers that attract and generate new leads for the company.
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Product marketing – Producing case studies, knowledge-based articles, and video scripts that promote your products.
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Promotion and distribution – Create engaging social media posts and email copy to attract backlinks and increase distribution.
Pricing
The pricing information offered by Animalz depends on demand, and you can obtain it by contacting the company.
4. Codeless
Codeless provides SEO strategy, content writing, design, and video content creation to maximize your return on investment.
Their primary focus is creating informative, high-quality articles that rank well on search engines.
What Services Does Codeless Provide You With?
Codeless provides SEO and content services that include:
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SEO strategy consulting – Provides suggestions and advice for improving the search engine optimization of your website content.
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Keyword research and topic ideation – Find keywords related to your business and discover topics to write about.
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SERP analysis and optimization – Provides content planning, content optimization, plagiarism detection, and draft review services.
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Account management – We provide you with an expert that will manage all your content publishing activities within any CMS or tool that you may be using.
Pricing
Clients can choose from three different plan packages offered by Codeless:
5. Kalungi
Founded in 2010, Kalungi is an on-demand B2B SaaS marketing agency.
The Kalungi content marketing services are designed specifically for entrepreneurs without marketing expertise or who require more time to develop a content marketing team.
B2B SaaS growth can be divided into three stages:
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Coach – for companies between $0-1M ARR
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Start – for companies between $1M-10M ARR
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Scale – for companies between $10M-100M ARR
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Profit – for companies over $100M ARR
What Services Does Kalungi Provide You With?
To create fully engaging and optimized processes for success, Kalungi helps businesses with:
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Content strategy
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Design and rebranding
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Marketing automation and operations
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List building
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Account-based marketing (ABM)
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SEO
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Partnerships
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Analyst relations
Pricing
Kalungi’s plans are not fixed and depend on the company’s needs since they work with four types of companies.
6. Vajra Global
Vajra Global is a digital marketing agency that specializes in the digital space and provides a wide range of digital marketing services.
In 2016, the company was founded in India and provides businesses with various services, including digital marketing, web development, analytics, and tracking.
Whether you are seeking to increase brand awareness or improve conversion rates, Vajra can help you achieve your business goals.
What Services Does Vajra Global Provide You With?
To help your business grow online, Vajra Global offers a complete package of services, including:
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SEO strategy
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Content and Social media marketing
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Email and LinkedIn marketing
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PPC
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Web design and development
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UI/UX & Graphic design
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Video production
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Marketing Analytics
Pricing
For more information about Vajra’s pricing plans, please contact them using the form.
Wrapping Up
In 2024, you can work with some excellent SaaS marketing agencies.
Your choice of marketing agency will depend on your marketing needs, what you wish to focus on, and what results you wish to achieve.
Would you like to learn more about how SEO and content marketing can help your SaaS business grow from zero to one hundred thousand users in a short period?
Contact us for a free consultation, and we will be glad to answer all your questions and explain how you can start generating leads using our Product-led approach.
Business
Walmart Charged With Unlawfully Establishing Bank Accounts for 1 Million Drivers
(VOR News) – The Consumer Financial Protection Bureau (CFPB) filed a lawsuit against Walmart and a fintech company called Branch Messenger, alleging that the two companies forced more than a million delivery workers to use costly bank accounts to receive their paychecks. Both of these companies were the targets of the lawsuit.
According to the action filed by the Consumer Financial Protection Bureau (CFPB), Walmart and Branch are accused of opening deposit accounts for Walmart’s Spark Drivers, who are considered independent contractors, without first getting their consent.
These bank accounts contained drivers’ personal data, including their Social Security numbers.
The lawsuit specifically claims that Walmart’s drivers, who are in charge of delivering goods from the company’s warehouses to consumers, are only allowed to have their earnings transferred into these branch accounts.
This goes against the company’s rules, which permit them to move their earnings to different accounts.
Walmart reportedly told employees in 2021 that using these accounts may lead to firing.
Additionally, the lawsuit claimed that accessing profits through the accounts was a “complex process,” typically causing weeks-long delays. Among the other accusations that were made was this one.
This was the predicament they ultimately found themselves in, even though the business had assured them that they would have prompt access to funds.
To make matters worse, according to the Consumer Financial Protection Bureau (CFPB), drivers allegedly paid ten million dollars in “junk fees” to move their earnings to different bank accounts.
Director of the Consumer Financial Protection Bureau (CFPB), Rohit Chopra, said, “Companies cannot force workers into getting paid through accounts that drain their earnings with junk fees,” in his criticism of the practice. “Junk fees are a waste of money.”
This case’s next section outlined the traits of the average Spark Driver: “in addition to being a woman, having children, not having a college degree, and having a low income.”
Walmart denied the accusations made by the Consumer Financial Protection Bureau (CFPB) and stated in a statement that it will firmly defend itself in court.
Walmart released a statement claiming that the Consumer Financial Protection Bureau’s (CFPB) hurried lawsuit is full of factual errors, exaggerations, and blatant misrepresentations of basic legal principles.
The Consumer Financial Protection Bureau (CFPB) never gave Walmart a chance to make its case in an unbiased way throughout its rushed probe. In contrast to the Consumer Financial Protection Bureau, we are ready to fiercely defend the Company before a court that respects the due process of law principle.
Additionally, Branch was charged by the Consumer Financial Protection Bureau (CFPB) with engaging in deceptive advertising and neglecting to look into and address issues pertaining to the accounts. In addition to earlier accusations, these were also made.
In contrast, Branch denied the accusations and defended its services, saying, “The Consumer Financial Protection Bureau rushed to file a lawsuit despite the company’s extensive cooperation with its investigation, refusing to engage with Branch in any meaningful way about this matter.”
Branch responded to the Walmart accusations with a statement.
Furthermore, Branch claimed that the case was motivated more by a desire for “media attention” than by concerns for the welfare of the employees. This is what he stated in his statement.
This case, which is part of a larger campaign to give these gig workers more rights, targets these individuals who work for firms like Uber, Lyft, and DoorDash who are supposed to be independent contractors. It is considered that gig workers are independent contractors.
Earlier this month, the Consumer Financial Protection Bureau (CFPB) made claims against large financial firms, including Wells Fargo, Bank of America, and JPMorgan Chase.
According to the CFPB, these organizations did not stop fraud on the money-sending app Zelle, which is a platform that lets people send and receive money.
The choice of a new director may have an impact on the outcome of this lawsuit because President-elect Donald Trump is expected to choose a replacement for the present director of the Consumer Financial Protection Bureau (CFPB).
When Jaret Seiberg was employed as a financial services policy analyst at TD Cowen Washington Research Group, she noted that the new director’s strategy for handling such matters would be the deciding element in the case’s future course.
SOURCE: TN
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Deal With Mexican Retailer, Nordstrom’s Founding Family Takes Nordstrom Private.
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Business
Naked Wines Issues 2024 Performance Review
Naked Wines, an online retailer, has issued a performance review after announcing that sales declined 15% in the first half of the year to $112.3 million, despite management insisting it is in “a better position, both financially and strategically”.
Rodrigo Maza, who became CEO in February after joining the company as UK managing director in September 2023, stated that the company was in a better financial and strategic position, with “robust financial foundations” and committed and engaged members.
“Our strategic initiatives centred around customer acquisition and retention are generating learnings, and we are currently experiencing solid trading during the peak season period,” he told shareholders.
It also stated that a performance review is under underway in order to “proactively evaluate options to maximise shareholder value”. The end of the fiscal year will see the release of a report.
Naked Wines New CEO
He also welcomed new CFO Dominic Neary, who joined Naked Wines from Mind Gym in November, saying he was excited to collaborate with him “as we focus the business on cash, profitability, and growth with its rose wine and dry white wine.”A performance review is presently ongoing to “proactively evaluate options to maximise shareholder value,” according to the results, with a report expected to be released at the end of the fiscal year.
It also stated that it has continued to liquidate surplus inventory, with the UK and Australia returning to normal inventory levels, however US inventories remained “significantly” in excess, albeit being down $20.5 million from HY24.
It stated that it was “currently investigating options to reduce inventory levels more quickly,” which would help drive improved cash over the next two fiscal years, but “could lead to increased liquidation costs and result in EBIT at the lower end of guidance.”
Although active members (those with Angel or Wine Genie membership) declined 12% in the last 12 months, the statement noted retention of its ‘core’ members (those who had been customers for two years or more) was up two percentage points to 79%, and they remained “highly engaged”.
Customers’ total probability to refer the company to a friend (net promoter score) increased from 73 to 76 in the previous quarter, according to the report.
Turning Things Around
In August, the company reported a pre-tax loss of $16.3 million for the fiscal year ending 1 April 2024, up from $15 million in the fiscal year 2022/2023, with revenues down 18% to $290 million and repeat business down a quarter to $65 million.
Founder Rowan Gormley, on the other hand, asserted that the company was “making real progress in turning things around with its rose wine and dry white wine”.
It came after the engagement of debt consultants in March 2024 to look into refinancing possibilities and a possible wine company reorganization after the value of Naked Wines shares fell by about a third in the previous year.
Gormley increased his interest in Naked Wines significantly in December 2023, purchasing $9,600 in shares.
This was Gormley’s second round of stock purchases; he and other senior board members purchased a large number of shares in early November following a drop in share value after the firm stated it was lowering its full-year sales estimates to -12% to -16%.
Three of the company’s leaders at the time put a total of $94,000 in its stock.
Related News:
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Business
Deal With Mexican Retailer, Nordstrom’s Founding Family Takes Nordstrom Private.
(VOR News) – The company made the news on Monday that it would transition into a private Nordstrom corporation after the conclusion of a buyout agreement with El Puerto de Liverpool, a Mexican department store, and the founding family of Nordstrom.
The arrangement was reached when the company acquired El Puerto de Liverpool. It is projected that the transaction will end up valued at around $6.25 billion.
The company’s board of directors came to a resolution that was unanimous in order to give their approval to the deal, which is expected to be completed in the first half of the year 2025.
The Nordstrom family would control the corporation under the agreement.
Which will equate to 50.1% of the business, while Liverpool will hold 49.9% of the company. In accordance with a press announcement, common stockholders would receive a cash payment of $24.25 for each share of Nordstrom common stock that they now hold in their possession.
According to a news release, Nordstrom’s Chief Executive Officer Erik Nordstrom remarked that the company has been working on the fundamental principle of assisting customers in feeling well and looking their best for more than a century.
This idea has been the driving force behind the company’s operations. The company is about to embark on an exciting new phase, and today marks the beginning of that chapter.
We, the members of my family, are looking forward to working together with our coworkers to make certain that Nordstrom will continue to be successful well into the foreseeable future.
Over the course of its history, the retail establishment has made repeated attempts to transition into a private operation. 2018 was the year that a previous attempt was unsuccessful at materializing.
In September, the Nordstrom family made an offer to purchase the company at a price of $23 per share, which resulted in the company being valued at around $3.76 billion. The offer was accepted by the company.
Over the course of the early trading session, the stock of Nordstrom witnessed a decrease of nearly one percent. As a result of a report that was published by Reuters in March, which said that the family intended to take the company private, the shares of the company have undergone a large boost.
November revenues beat Wall Street forecasts for Nordstrom’s fiscal third quarter.
This was due to the fact that the company’s revenue climbed approximately 4% year-over-year. However, the company claimed that it anticipated a dismal holiday season, which resulted in a little more optimistic prediction for the full year’s revenues. This was the case since the corporation anticipated that the holiday season would be weak.
Customers continue to be picky when it comes to purchasing things that are desires rather than needs, and they have paid greater attention to pricing, according to the majority of merchants, including Walmart, Best Buy, and Target.
These businesses have also said that customers have become more price conscious. This has led to an increase in the amount of pressure that is being placed on luxury clothing businesses.
Nordstrom, a department store, was initially founded in 1901 as a shoe business but later expanded into other areas. Since then, it has developed into a department store that provides customers with a diverse range of clothing and accessories at more than 350 sites around the United States. These locations include Nordstrom Rack, Nordstrom Local, and Nordstrom.
El Puerto de Liverpool is responsible for the management of two further department store chains under the names Liverpool and Suburbia. In addition, El Puerto de Liverpool is home to 29 shopping centers that are dispersed across the entirety of Mexico
SOURCE: CNBC
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