The Booming Business Of F1 To Be Explored In CNBC Documentary Airing Ahead Of Las Vegas Grand Prix

F1 fans will receive additional behind-the-scenes access to the global motorsports series thanks to a new CNBC documentary that delves into the commercial elements of the world’s top form of racing.

The documentary “Inside Track: The Business of Formula One” will premiere on CNBC on November 16th, just in time for the first Las Vegas Grand Prix. Following a spike in interest due to Netflix’s docudrama on the series, F1 will make its third appearance in the United States this season at the race in Las Vegas.

While the Netflix series “Drive To Survive” concentrates on the competitors and drama of F1, the CNBC one-hour documentary will examine the series’ finances, income, and expansion, as well as the role of sponsors.

CNBC anchor and documentary broadcaster Sara Eisen described the show as a “true passion project for me.”

“I was initially drawn to F1 because my two young children love the sport, but once we started watching the races together, I realised there was something undeniably fascinating from a business perspective that demanded a full exploration of the sport as it reaches new heights in America,” Eisen said in a statement.

She stated that the program will examine how the F1 industry “stands firmly at the intersection of sports, technology, and culture.”

The Booming Business Of F1 To Be Explored In CNBC Documentary Airing Ahead Of Las Vegas Grand Prix

Eisen will examine attendance, viewership, market value, and the F1-sponsored race in Las Vegas next month. Eisen reports from four separate F1 sites and spoke with Liberty Media CEO Greg Maffei about the series’ success since Liberty acquired the commercial rights in 2017.

Formula one CEO Stefano Domenicali and team leaders from Red Bull, Mercedes, McLaren, and Haas, drivers Lewis Hamilton, Kevin Magnussen, and Nico Hulkenberg were also interviewed. She delves into engineering, revenue-sharing agreements, Red Bull’s recent dominance, and its impact on competition and viewership.

The show also examines the fan experience by examining the Las Vegas Grand Prix, which will likely be the most expensive event for spectators on this year’s Formula one schedule. Eisen also speaks with F1 Academy managing director Susie Wolff on female drivers.

SOURCE – (AP)