Earlier this month, Google announced the rollout of its June 2024 Google spam update, which will target websites that violate Google’s spam policies in order to improve search results.

The update began on June 20, and the update is expected to be fully rolled out within one week.

As Google’s Search Liaison points out, this update is not part of the algorithmic component of the site reputation abuse update.

This has not yet been rolled out, and Google will announce it in a separate announcement.

Google Spam Updates and Policies

It is Google’s policy to periodically update its systems in order to reduce the number of low-quality and spammy links in its search results.

Google spam updates target websites that violate Google’s rules, such as:

Creating content automatically solely for the purpose of improving search engine rankings.
Manipulating rankings by purchasing or selling links.
Content that is thin, duplicated, or of poor quality.
The use of hidden redirects or other deceptive techniques to trick users.

In March, Google released its last Google spam update.

However, some AI-generated content still ranked highly in search results despite the March update impacting many spammy websites.

A study by Search Engine Journal’s Roger Montti indicates that some AI spam sites ranked for over 217,000 queries, with more than 14,900 ranking in the top ten results.

Utilizing tactics such as rapid content churn, AI-generated images, and templated article structures, they exploited a loophole that allowed new content to receive a ranking boost.

Search engine results may be affected

It is likely that Google’s spam detection capabilities will be further refined following the June Google spam update.

In the past, however, it has been demonstrated that closing loopholes can inadvertently affect legitimate websites.

There may be fluctuations in search rankings for some websites due to the June spam update, as with any significant update.

If a website engages in practices that violate Google’s spam policies or relies heavily on AI-generated content, its search visibility may suffer.

In contrast, some websites may benefit from this update, since spammy sites will be less competitive in the search engine results.

Looking Ahead

Approximately one week may be required for Google’s June 2024 spam update to take effect fully.

Google will update its Search Status Dashboard once the rollout is complete, and you will be able to determine whether the update has had any impact on your search engine rankings.