Starbucks drinks with soy, oat, almond, or coconut milk will no longer cost extra.
Starting next week, Starbucks customers will no longer be charged more for adding nondairy milk to their orders. According to the corporation, removing the non-dairy milk premium will result in customers paying around 10% less than they did previously.
In recent years, Starbucks has seen an increase in orders with milk replacements, similar to non-dairy alternatives in grocery shops. Starbucks began offering oat milk on its menu in 2021. After adding a shot of espresso, non-dairy milk is now the second most popular order change at Starbucks.
Starbucks Is Making A Popular Add-On Free Of Charge
Starbucks has significantly changed since new CEO Brian Niccol took over the troubled company in September.
Starbucks’ global revenues at outlets operating for at least a year fell 7% last quarter, while customer transactions decreased by 8%.
“Our financial results were very disappointing,” Niccol stated during the company’s quarterly earnings call. “It is clear we need to fundamentally change our strategy to win back customers and return to growth.”
Bringing back condiment stations and Sharpies.
Starbucks is moving swiftly under Niccol.
Starbucks is reducing promotional discounts through its mobile app to encourage customers to pay full price for its coffees and teas. Niccol aims to redefine Starbucks as a luxury brand that avoids discounting.
Despite reducing discounts, Niccol stated that the company had no plans to hike pricing next year. Starbucks has raised its costs in recent years, driving away some customers.
Starbucks also announced this week that it is removing its contentious olive oil-infused drinks from the menu, less than a year after its introduction.
The “Oleato” drinks will be removed from Starbucks’ menus in the United States and Canada beginning in early November as part of Niccol’s aim to simplify a menu he recently described as “overly complex.”
Starbucks Is Making A Popular Add-On Free Of Charge
In addition, Niccol stated on Wednesday that Starbucks intends to reinstate self-service condiment stations in locations. The business eliminated them at the start of the Covid-19 epidemic in 2020.
“Both our customers and our baristas say it would help them speed up orders,” he said.
Baristas who write customers’ names on drink orders in marker will also return as part of Niccol’s aim to create a coffeehouse ambiance at the business and give it a “human touch.”
Starbucks (SBUX) shares were steady during regular trading but rose 0.5% after hours.
SOURCE | CNN
