Heat Waves are Getting More Dangerous in Europe for Tourists

Mary Beth Walsh believed she was used to hot weather as she grew up in Texas. Heat waves are common in her hometown of Dallas, which is now experiencing intense heat waves.

However, the 21-year-old was taken aback by the “unbearable” 98 Fahrenheit (37 Celsius) heat waves she experienced when she traveled to Athens with her companions in mid-June. She told CNN, “It was pretty surprising because I had no idea about the heat waves that were going on until we were there.”

“I always joke around that in August (in the US), I bring my sweatshirt to class because I have such a high heat tolerance,” she said. However, she was living in an apartment without air conditioning, and it was too hot during the day to explore the city. “We didn’t have as much energy as we had anticipated,” she said.

Walking in the intense heat waves felt pretty awful.” Many visitors are aware that Europe will soon experience scorching summers due to the climate problem. According to analysts, record heat waves and wildfires in 2023 caused a decline in interest in travel to the hotter Mediterranean countries, while interest in more moderate places increased.

This trend northward might be exacerbated by recent heat-related fatalities and disappearances in Greece, such as the British TV personality Michael Mosley’s. These events have an impact on travel plans.

Southern European nations, many of which depend on tourism to support their economies, are beginning to face more challenges regarding the travel industry’s and travelers’ ability to adjust to the increasing effects of climate change.

Night Shift

The recent high temperatures have pushed the climate catastrophe to the forefront for several European visitors. “The climate disaster that we had feared would occur in 10 or 15 years has already occurred in certain regions. That’s the terrifying bit,” Roo Clark, 28, of Suffolk, eastern England, told CNN while visiting with his girlfriend on the Greek island of Skyros.

“Five years ago, me and my friends wouldn’t have even spoken about it (climate change), whereas now it’s more of a conversation.” Authorities in Greece have frequently advised visitors not to underestimate the severe heat waves, particularly during the middle of the day. Hiking in hot temperatures has been a common thread connecting recent tragedies nationwide.

According to CNN meteorologists, temperatures in Greece are expected to range from 90 to 95 degrees Fahrenheit (low to mid-30s Celsius) during the next several weeks, a few degrees above the summer norm. However, rain is predicted for one or two days, which will bring temperatures down.

The owner of Greece’s biggest outdoor-focused travel business, Stefanos Sidiropoulos, advised travelers not to dive right into activities. It’s more challenging for those traveling from Canada or northern Europe, which have colder climates. They need time to get used to these circumstances,” he said to CNN.

Trekking Hellas, Sidiropoulos’ vacation firm, now offers some activities during lower temperatures, including dawn and dusk. “Or with torches at night,” he continues.

Infatuated with travel

Certain nations that rely on tourism-related revenue would suffer greatly from climate change’s impact on where visitors choose to holiday. According to the World Travel and Tourism Council, Greece’s tourism industry makes up around 20% of the nation’s total GDP, or over 38 billion euros ($41 billion).

In Italy, where the highest degree of warning, level three heat warnings, has just been issued for the cities of Rome, Perugia, and Palermo, according to current data, 10% of the nation’s GDP is attributed to tourism, with one in every eight jobs related to the sector.

Following Europe’s 2023 summer heat wave, which forced thousands to flee wildfires on the Greek island of Rhodes, the European Travel Commission (ETC), a nonprofit organization in charge of promoting Europe as a travel destination, reported a 7% increase in expressions of concern about climate change among European travelers.

According to ETC, this followed a drop in interest in southern Mediterranean holiday spots during the summers of 2022 and 2023, as colder places such as the Czech Republic, Bulgaria, and Denmark became more enticing.

“Travelers are increasingly aware of extreme weather events and their potential impact on their vacations,” Eduardo Santander, CEO of ETC, told CNN, adding that in the future, this could lead to more travelers visiting southern Europe in the spring and late fall rather than the hotter summer months.

Santander said that visitor fears over climate change are often short-lived. “Travelers are concerned after the summer but tend to forget about those events when booking their next holidays in the spring,” he told me.

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