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NBC To Use AI Version Of Announcer Al Michaels’ Voice For Olympics Recaps

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NBC is bringing a version of legendary sportscaster Al Michaels back to the Olympics this summer, but with an unexpected twist: his voice will be powered by artificial intelligence.

On Wednesday, NBC said that it will utilize AI software to reproduce Michaels’ voice to offer daily Summer Games summaries to users of its Peacock streaming platform. This marks a significant milestone in the application of AI by a major media firm.

NBC

NBC | CTV Image

NBC To Use AI Version Of Announcer Al Michaels’ Voice For Olympics Recaps

The employment of an artificial intelligence voice for the Olympics comes at a time when technology has advanced dramatically, particularly in its ability to generate images, sounds, and text. This has sparked concerns in creative industries, such as journalism, regarding how artificial intelligence may—or should—be utilized.

A new tool, “Your Daily Olympic Recap on Peacock,” will allow subscribers to create 10-minute highlights packages incorporating event updates, athlete back stories, and other related content based on their preferences.

The company stated that the highlights could be packaged in approximately 7 million distinct ways, based on 5,000 hours of live coverage in Paris, thereby making AI (artificial intelligence, not the guy) a far more efficient way to give individualized summaries.

“When I was approached about this, I was skeptical but obviously curious,” Michaels stated in a press statement. “Then I saw a demonstration of what they had in mind. I replied, ‘I’m in.'”

An NBC representative told CNN that Michaels is being rewarded for his participation.

A veteran broadcaster, Michaels is now the play-by-play sportscaster for Thursday Night Football on Amazon Prime. He is well noted for his work on earlier Olympic Games broadcasts for NBC and ABC and for announcing the Miracle on Ice Game at the 1980 Winter Olympics in Lake Placid, New York.

NBC

NBC | Fox Image

NBC To Use AI Version Of Announcer Al Michaels’ Voice For Olympics Recaps

NBC stated that the AI system was trained using previous NBC broadcast audio from Michaels.

The business stated that a team of NBC Sports editors will evaluate all of the content, including audio and footage, to ensure that it is factually correct and that names are pronounced correctly.

Beginning July 27, the highlights tool will be available on Peacock in web browsers and iOS and iPad apps.

SOURCE – CNN

Kiara Grace is a staff writer at VORNews, a reputable online publication. Her writing focuses on technology trends, particularly in the realm of consumer electronics and software. With a keen eye for detail and a knack for breaking down complex topics.

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