MILAN — White is this season’s trendy palette cleanser. This season, Milan fashion firms frequently launch their runway preview shows for next spring and summer with all-white outfits.

Tod’s emphasized white with tables of artisans crafting white driving shoes inside the shop, and then opened the show with a pristine white appearance, as did a slew of other fashion labels this week, including Moschino, Alberta Ferretti, Del Core, and Cavalli.

The fashion crowd arriving for the highly anticipated Gucci show traveled through a white tunnel that burst into sunset colors along the runway.

Highlights from largely womenswear previews for next spring and summer on the fourth day of Milan Fashion Week, Friday:

Gucci provides ‘Casual Grandeur’
A year after unveiling his first Gucci collection, Sabato De Sarno launched a new fashion cycle that focuses on some of his self-described interests, including tailoring, lingerie, leather, and a 1960s silhouette.

In its most basic iteration, a white tank with Gucci-stripe piping was worn with dark slacks and a hemline slit over trainers, evoking masculinity. Gucci monogram overcoats dragged imperially down the catwalk, while lingerie peeked out from glossy, rough leather.

Gucci Touts ‘Casual Grandeur,’ Tod’s Focuses On Artisanal Intelligence And Versace Plays It Safe

A blouse slid insouciantly off the shoulder. Sequined dresses rustled. Bamboo-shaped hardware was used to anchor the crepe garments. Miniskirts bubbled slightly. Floral headscarves or large sunhats completed the look.

De Sarno called the collection “casual grandeur.”

“Moment by moment, I’ve built my ideas for Gucci,” he said in notes. “A casual grandeur that takes shape through my obsessions … and always with an irreverent attitude.”

Jessica Chastain, Kirsten Dunst, Nicola Coughlan (who stopped to take a selfie with fans) and Italy’s tennis hero, Jannick Sinner, a Gucci ambassador, all graced the front row. A swarm of K-pop fans chanted in anticipation of another brand ambassador, Jin from BTS.

Versace plays it safe.
The first movement of Beethoven’s Fifth marked the start of the Versace runway show in the courtyard of the medieval Sforza Castle.

However, as soon as the models reached the runway, the tempo changed to contemporary club music as a drone captured the spectacle from above.

The Spring-Summer 2025 collection was modest by Donatella Versace standards, with good girls mixing and matching satiny pencil skirts, polos, and demure cardigans held together by a car coat. The silhouette and mod hairstyles evoked inspiration from the 1960s and 1970s.

Gucci Touts ‘Casual Grandeur,’ Tod’s Focuses On Artisanal Intelligence And Versace Plays It Safe

The most daring looks included short-shorts with tights and platform heels, or a chiffon dress left open from the belly button to display a pair of wavy-patterned panties. Gigi Hadid wore an off-the-shoulder floral midi dress that was both beautiful and not provocative. A metallic-finish dress with a plunging cowl exuded eroticism.

The menswear looked extremely similar to the women’s styles, with wavy knits in three different colours and satiny flower motifs on shirts or pyjama suits. That is, many parts to mix and match, with a carefree attitude.

Tod’s celebrates artisanal intelligence.
In a world obsessed with artificial intelligence, Tod’s emphasised handmade intelligence.

Dozens of workers lined the store, hand-stitching the brand’s signature Gommino driving shoe. Models emerged from beneath artist Lorenzo Quinn’s huge white hands, gripping a spiral of leather.

“Artisanal intelligence contradicts what everyone is talking about,” creative director Matteo Tamburini stated ahead of the show. “The focus is on a very elevated product, which is the cornerstone of Made in Italy.”

The Spring/Summer 2025 collection began with clean cotton pairs, such as trousers or skirts with large shirts. The designs were recreated in supple leather, designed to be fluid for the warmer months, while a leather overcoat was more sturdily old. The collection’s asymmetrical shapes and wraps added a sense of casual elegance. The looks were completed with barely-there crisscross sandals, the new Gommino in glove leather, or a clog variant.

Tamburini stated that the only thing he employs AI for is to create talking points for journalists. “I am not a writer,” he admitted, laughing.

Gucci Touts ‘Casual Grandeur,’ Tod’s Focuses On Artisanal Intelligence And Versace Plays It Safe

SUNNEI GROWS UP.
The Sunnei fashion label celebrated its tenth anniversary by questioning the fundamental concept of “growing up” and putting doubt on the idea of “maturing.”

With a dose of irony and quest for diversity, company owners Simone Rizzo and Loris Messina, both in their mid-30s, cast solely older models, primarily greying and most likely falling into the over-65 category, which according to the show notes accounts for 25% of Milan’s population.

The show, which spanned two floors, was kept at a sluggish pace, which the notes stated was due to the stairs, but could also have been due to the colourful platform flip-flops produced by the company in conjunction with Camper.

In any case, the collection maintained the brand’s winning, young jubilance, as seen in oversized pieces such as billowing bubble tops gathered at the waist, a striped T-shirt so large it resembled a tunic, and a blouse that tented over an A-line pleated leather skirt.

The season’s trouser for men and women features fanning pleats around the ankle. A more simply fitted pant has a built-in apron that can be worn over a utility belt with zipped pockets.

The designers openly admitted to an AI failure, relying on a human design team for the collection’s prints of six faces, which featured on dresses and tops and were available for purchase immediately after the show on Sunnei’s website.

Backstage, brand creators Rizzo and Messina congratulated their workforce with embraces, tears, and chants of “Bravissimi!”

SOURCE | AP

Shein, the online fast-fashion behemoth, has filed another lawsuit against Temu, alleging the Chinese-founded shopping platform of stealing its designs, reproducing its product photos, and indulging in other forms of fraud.

The case, filed this week in a Washington federal court, argues that Temu, which has risen in popularity in the United States, has subsidized its cheap costs by encouraging sellers to produce counterfeited items, stolen designs, and subpar products.

Shein Sues Temu Over Copyright Infringements As The Legal Feud Between The Two Companies Heats Up

The charges come as Shein faces litigation from brands and designers who accuse the company of stealing their designs and selling counterfeit merchandise on its e-commerce platform.

When asked to comment on the latest case, a Temu representative said in a prepared statement that Shein’s “audacity is unbelievable.”

“Shein, buried under its own mountain of IP lawsuits, has the nerve to fabricate accusations against others for the very misconduct they’re repeatedly sued for,” a spokeswoman told me.

The new action against Temu escalates the existing feud between the two corporations, which have already sued each other in U.S. courts.

A platform controlled by Chinese e-commerce business PDD Holdings, said in a prior complaint that Shein forced apparel manufacturers to enter into unfair supply chain agreements to restrict their cooperation with Temu.

Shein, which was formed in China but is now based in Singapore, accused Temu in court of deceptive business tactics and misleading consumers by creating counterfeit social media pages using Shein’s name but directing visitors to Temu’s platform.

The corporations abandoned the claims in October. Temu sued Shein again in December, accusing its rival of using “mafia-style intimidation” of suppliers to hinder its expansion in the United States.

Shein Sues Temu Over Copyright Infringements As The Legal Feud Between The Two Companies Heats Up

In the latest complaint, Shein’s attorneys claimed that at least one Temu employee took “valuable trade secrets” from the company, including best-selling goods and internal pricing information.

They further claimed that Temu misrepresented itself as Shein using imposter X accounts that referred customers to Temu’s website. They also claimed Temu had engaged in similar tactics through sponsored Google advertising.

SOURCE | AP

Undoubtedly, the 1930s Mens Fashion was the sharpest era for male fashion, with sleek, elegant outfits that oozed style. However, the Great Depression significantly impacted men’s fashion in the 30s, not just cigars and evening wear. The following are some of the most stylish looks of this decade and how you can adapt them to your needs.

With the Wall Street Crash of 1929 leading to the Great Depression, the lack of money could be seen in fashion, as demonstrated in films such as It Happened One Night and Bonnie and Clyde.

For Hollywood and the rich, bigger was better when it came to attire. Double-breasted suits, full-cut trousers, and tuxedos were the standard of what a gentleman should wear in the 1930s.

1930s Mens Fashion: Retro, Gangster, And Hollywood-Esque

It is undeniable that the Great Depression had a substantial impact on men’s fashion. The somber, double-breasted suit of the 30s was a far cry from the flashy style of the roaring 20s.

In spite of the hardships of the time, formal wear made a quick return. However, the availability of newer, cheaper materials made suits more affordable. Sweaters and trousers became more widespread (especially among middle-class families), while useful clothes such as coats became common.

When the economy recovered from the economic crisis, some brighter colors returned to summer fashion once again. Later in the decade, blended and synthetic fabrics made clothing more affordable for many who preferred practicality and comfort over the “all-over-the-place” aesthetic of the 20s.

Highlights Of 1930s Mens Fashion

The Drape Suit

During the 1930s, the classic V-cut suit was very popular due to its imposing silhouette, broad shoulders and long drapes, as well as its softer material that allowed for a great deal of freedom of movement.

Accessories

Due to the popularity of fedoras during the decade, top hats were still sometimes worn on formal occasions. The vibrant colors of the previous decade were replaced with statement pieces, such as wide, colorful neckties. Loafers and brogues were the footwear of choice—fashion choices that are still very popular today.

Here is a look at 1930s Mens Fashion

During the 1930s, men’s fashion experienced a convergence of style and resilience, navigating the Great Depression with practical yet refined ensembles. In addition to the iconic drape suit, statement accessories like fedoras and wide neckties shaped the era’s aesthetic, combining elegance with flexibility.

Following the onset of economic recovery, a gradual return to color and advances in fabric technology reflected an increasing optimism. There is no doubt that 1930s men’s fashion has left an enduring legacy of sophistication and innovation as a testament to creativity thriving despite adversity.