JetBlue Will Imitate Bigger And More Successful Rivals By Opening Airport Lounges At JFK, Boston

JetBlue Airways will open its first airport lounges in New York and Boston next year, aiming to compete with larger carriers for premium travelers.

The airline announced Thursday that it will open an 8,000-square-foot club at New York’s John F. Kennedy International Airport late next year, followed by an 11,000-square-foot lounge at Boston Logan International Airport shortly thereafter.

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JetBlue Will Imitate Bigger And More Successful Rivals By Opening Airport Lounges At JFK, Boston

The company stated that the lounges will primarily serve top-tier members of its TrueBlue frequent-flyer club and those who obtain a new, premium JetBlue-branded credit card that is not currently accessible. If room is available, the airline will sell day passes as well.

According to Jayne O’Brien, the New York-based airline’s head of marketing and customer assistance, the lounges are part of a larger effort to improve service for premium leisure travellers on the East Coast.

“The lounges are something we have been looking at for a while, and now is the right time to put in these extra benefits for our most valuable customers,” O’Brien said during a recent interview.

JetBlue declined to specify how much it will cost to create and run the lounges, which are commonplace at major airports like American, Delta, and United.

JetBlue Will Imitate Bigger And More Successful Rivals By Opening Airport Lounges At JFK, Boston

Delta and United have reported that premium passenger revenue is increasing faster than other sectors.

According to O’Brien, JetBlue would consider opening lounges at other airports after reviewing the performance from JFK and Boston.

SOURCE | AP