Business
Intuit Debuts Online Tax Platform Tools
Intuit has launched additional tax platform options for small company and individual taxpayers, as part of its attempts to assist taxpayers outside of tax season, according to a news release.
Intuit, executive vice president and general manager of the company’s consumer group, Mark Notarainni, said “we’re laser focused on eliminating the work and worry of tax filing, delivering the best ‘done-for-you’ tax prep experience on the market that puts maximum refunds guaranteed into customers’ pockets faster.”
“Receiving a tax refund is a pivotal moment in the financial lives of millions of Americans each year.”
“We go even farther with our connected consumer platform, giving customers of TurboTax and Credit Karma year-round insights and tailored recommendations to help them manage their finances outside of tax season.”
One of the new features is that filers can use Intuit’s 12,000-member artificial intelligence (AI)-powered network of professionals, which includes tax attorneys, CPAs, and EAs, to get their taxes prepared in as little as two hours.
Intuit Assist
In the meanwhile, most tax forms can be automatically filled out by the company’s AI platform, reducing the need for human data entry.
“Customers receive comprehensive and individualised explanations throughout the filing process, ensuring they understand the ‘why’ behind the numbers and boosting their confidence that their taxes are done correctly, building on the previously announced Intuit Assist,” the business stated. “As customers finish their returns, automated workflows provide real-time accuracy checks, anticipating the filer’s needs.”
The new products are the most recent in a line of AI-powered services that Intuit has launched this year as part of its ongoing adoption of AI.
As we show off the strength of Intuit’s AI-driven expert platform approach, we’ve enjoyed a great start to the year. During an earnings call last month, Intuit CEO Sasan Goodarzi stated, “We continue to fuel the success of consumers and businesses by delivering ‘done-for-you’ experiences, enabled by AI with access to AI-powered human experts.”
“We remain confident in our approach due to our innovation and the evidence we are seeing.”
A day prior, the company had integrated a generative AI-powered assistant into QuickBooks to aid small and medium-sized businesses (SMBs) by producing estimates, bills, invoices, and reminders for payments, as well as offering tailored suggestions.
96% of SMBs who have experimented with AI believe it to be a useful tool, according to research by PYMNTS Intelligence.
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