Google will soon require political advertisements on its platforms to disclose when pictures and audio were made using artificial intelligence (AI).
The regulations were developed in response to the “growing prevalence of tools that generate synthetic content,” according to a Google spokeswoman.
The move is set to take effect in November, roughly a year before the next US presidential election.
There are concerns that AI will amp up disinformation surrounding the campaigns.
Google’s current ad standards prohibit exploiting digital media to confuse or mislead consumers about politics, social issues, or public concerns.
However, this change will compel election-related advertisements to “prominently disclose” if they incorporate “synthetic content” depicting real or realistic-looking people or events.
Labels such as “this image does not depict real events” or “this video content was synthetically generated” are proposed by Google as flags.
Google will soon require political advertisements on its platforms to disclose when pictures and audio were made using artificial intelligence (AI).
According to Google’s ad policy, demonstrably misleading assertions that could damage trust in the election process are likewise prohibited.
Google compels political advertisements to reveal who paid for them and keeps information about the messages in an online ads library.
Disclosures of digitally manipulated content in election advertisements must be “clear and conspicuous” and placed where they are likely to be observed.
Synthetic visuals or audio depicting a person saying or doing something they did not say or do or depicting an event that did not occur are examples of what would justify a label.
In March, a bogus photo of former US President Donald Trump was circulated on social media, purporting to show him being jailed. AI tools were used to make the image.
Google will soon require political advertisements on its platforms to disclose when pictures and audio were made using artificial intelligence (AI).
In March, a deepfake video showing Ukrainian President Volodymyr Zelensky discussing surrendering to Russia spread.
In June, a Ron DeSantis campaign film criticizing former President Trump included photos with AI-created markings.
The video, shared in a tweet, appears to have been edited to depict Mr Trump kissing on the cheek Anthony Fauci, a major member of the US coronavirus task group.
According to AI experts, while falsified imagery is nothing new, the speed of growth in the generative AI sector and the potential for misuse are cause for alarm.
Google stated that it will continue investing in technology to detect and delete such content.
SOURCE – (BBC)
