Fashion
Alaska 2023: FEMA fires group for nonsensical Alaska Native translations
ANCHORAGE, Alaska – After the leftovers of a rare typhoon caused considerable damage to residences along Alaska’s western shore in September, the U.S. government stepped in to assist locals — primarily Alaska Natives — in repairing property damage.
When people opened FEMA papers, they were hoping to find instructions on how to apply for help in Alaska Native languages like Yup’ik or Inupiaq. Instead, they saw strange words.
“He will go hunting extremely early tomorrow and will (bring) nothing,” stated one paragraph. The translator added the word ” Alaska ” at random amid the sentence.
“Your husband is slender as a polar bear,” observed another.
Another was written entirely in Inuktitut, a Northern Canadian Indigenous language spoken far from Alaska.
Once the mistakes were found, FEMA fired the California company that had been hired to translate the documents. However, the whole thing was a painful reminder for Alaska Natives of how their culture and languages have been suppressed for decades.
FEMA Took Responsibility
FEMA took immediate responsibility for the translation issues and fixed them, and the agency is working to ensure that it does not happen again, according to spokesman Jaclyn Rothenberg. Because of the inaccuracies, no one was denied assistance.
That is insufficient for one Alaska Native leader.
This was another bitter reminder for Tara Sweeney, an Inupiaq who served as an assistant secretary of Indian Affairs in the U.S. Interior Department during the Trump administration, of steps made to discourage Alaska Native children from speaking Indigenous languages.
“Your slender hubby is a polar bear.”
FEMA aid paperwork translated
Thousands Of Alaska Residents
“I can’t even convey the pain behind that sort of symbolism when my mother was beaten for speaking her language in school, like hundreds of thousands of Alaska Natives,” Sweeney said.
Sweeney has asked for a congressional oversight hearing to find out how long and often this method has been used by the administration.
Sweeney’s great-grandfather, Roy Ahmaogak, invented the Inupiaq alphabet more than a half-century ago.
He intended to design the characters so that “our people would learn to read and write to transfer from an oral past to a more tangible written history,” she explained.
U.S. Rep. Mary Peltola, a Yup’ik elected to Congress as the first Alaska Native last year, said it was frustrating that FEMA missed the mark with these translations but did not call for hearings.
“I am optimistic that FEMA will continue to make the necessary reforms to ensure that they are ready to serve our residents the next time they are called,” the Democrat added.
The Damage Was Over $28 Million.
The leftovers of Typhoon Merbok caused devastation as it went around 1,000 miles (1,609 kilometers) north via the Bering Strait, potentially affecting 21,000 persons. According to Rothenberg, FEMA has given out approximately $6.5 million.
A spokeswoman for the Alaska Department of Homeland Security and Emergency Management, Jeremy Zidek, said that early estimates put the total damage at just over $28 million, but that number is likely to go up as more work is done to assess the damage after the spring thaw.
The poorly translated materials did not cause any delays or problems, but they were just a small part of Zidek’s efforts to help people sign up for FEMA help in person, online, and over the phone.
Gary Holton, a linguistics professor at the University of Hawaii at Manoa and the former director of the Alaska Native Language Center at the University of Alaska Fairbanks, says that another reason is that many residents are bilingual and can understand an English version, even if English is not their first language.
Central Alaskan Yup’ik is the most spoken Alaska Native language, with more than 10,000 speakers in 68 communities in southwest Alaska. In 17 of the settlements, children learn Yup’ik as their first language. According to the language center, there are around 3,000 Inupiaq speakers in northern Alaska.
The terms and phrases used in the translated texts appear to be drawn from Nikolai Vakhtin’s 2011 edition of “Yupik Eskimo Texts from the 1940s,” according to the language center’s archivist, John DiCandeloro.
Local Languages Similar Not The Same
The book is a written record of field notes taken by Ekaterina Rubtsova in the 1940s in Russia’s Chukotka Peninsula, across the Bering Strait from Alaska, who interviewed residents about their daily lives and culture for a historical history.
The works were eventually translated and posted on the language center’s website, which Holton used to track down the source of the mistranslated pieces.
According to Holton, many of the local languages are similar but not the same, just as English is related but not the same as French or German.
Holton has spent nearly three decades documenting and revitalizing Alaska Native languages, reviewed the web database and discovered “hit after hit,” phrases taken directly from the Russian book and randomly placed into FEMA documents.
“They just pulled the words from the document and then just arranged them in some random order and gave something that looked like Yup’ik but made no sense,” he added, referring to the result as a “word salad.”
Hijacked Terms
He found it disrespectful that an outside company hijacked the terms people used to memorialize their life 80 years ago.
“These are people’s grandparents and great-grandparents who are knowledge-keepers, elders, and their words that they wrote down, wanting people to learn from and cherish, have just been bastardized,” Holton added.
Bethel’s KYUK Public Media first reported the mistranslations.
“We make no excuses for erroneous translations, and we profoundly regret any inconvenience this has caused to the local community,” said Caroline Lee, CEO of Accent on Languages, the Berkeley, California-based company that generated the mistranslated documents.
She stated that the company would repay FEMA the $5,116 it was paid for the service and undertake an internal investigation to guarantee that it does not happen again.
Lee did not answer follow-up queries about how the incorrect translations happened.
SOURCE – (AP)
Fashion
New Croc Clogs Mean Matching Togs For Your Dogs
Crocs, the foam footwear company, is known for its quirky designs, which range from cowboy boots to fried chicken-scented charms. Crocs is putting its best paw forward this month with the release of a range of clogs for dogs.
Crocs has partnered with pet supply provider and subscription service BARK to develop Pet Clogs as part of their annual “Croctober” campaign, which features a fan-inspired product.
New Croc Clogs Mean Matching Togs For Your Dogs
Companies frequently release promotional or limited-time merchandise to increase brand awareness. Special flavors of sodas or candies, collaborations with influencers or other brands, and even items that aren’t meant to be taken seriously can all help a company gain attention and stand out in a crowded marketplace among shoppers fighting inflation and looking to stretch their dollars.
“(The market) is returning, from my perspective, to what it was before the pandemic, which is that key promotional periods are extremely important,” CEO Andrew Rees told analysts during an earnings call in August. “We believe you have to participate in those promotional periods to get your fair share of consumer spending.”
Americans have spent more money on their pets during the last decade. According to the Bureau of Labor Statistics, pet expenses climbed by 77.9% between 2013 and 2021.
Pet owners spent a total of $147 billion on pet-related expenses in 2023, with that figure expected to rise to $150.6 billion this year, according to the American Pet Products Association.
However, observers believe Crocs’ entry into the pet industry is more than simply another eye-catching marketing stunt; it is a show of the power of its devoted fan base.
The Power of Fandom
Despite — or perhaps because of — regular ridicule from fashionistas, Crocs has carved out a niche for themselves in mainstream culture. Its meme status and proclivity for going viral are aided by star-studded collaborations from Justin Bieber to Bad Bunny.
And sales of the footwear brand skyrocketed in 2020, owing to the increase of casual fashion during the pandemic.
“Crocs has a very strong base of fans, and it is very good at engaging with them via social channels and marketing campaigns,” said Neil Saunders, a retail analyst at GlobalData.
New Croc Clogs Mean Matching Togs For Your Dogs
If you need proof of the power of its fans, look at how rapidly limited-edition releases sell out. In 2021, a pair of adult clogs modeled by the Disney/Pixar character Lightning McQueen from the film “Cars” sold out in less than an hour after debuting on the Crocs website.
Crocs’ continued success with its fans, which Saunders described as “cult-like,” may be due to its active interaction with its consumers, making even the most seemingly ludicrous fan requests a reality (see: Crocs inspired by the DreamWorks movie character “Shrek”).
According to Saunders, the introduction of Pet Crocs, which the business describes as “one of the most highly requested products in brand history,” is another move aimed at younger, more social media-savvy consumers.
SOURCE | CNN
Fashion
Exploring the Best Mechanical Watches in Today’s Market
Curiously enough, despite the arrival of the smart watch with all its multitasking allure and its flashy functionality, mechanical watches have grown a lot in popularity over the past few years.
And though the Quartz revolution has made watches so much more affordable and accessible to everybody, the advance in manufacturing technology has brought to us in recent decades some outstanding mechanical timepieces that rival the affordability of higher-end Quartz ones.
If you’re looking for a mechanical watch that is worth it and is also affordable, you’ve come to the right place because today, we’re going to be listing the best mechanical watches in 2024.
Best Mechanical Watches
Seiko Recraft
The Seiko Recraft is a wacky collection, out of which we prefer the SMK P27 with its lovely green dial and the rectangular case shape with slightly curved edges. It’s a rarity in the watch world, a vintage-inspired timepiece, reminiscent of the 1970s. The watch comes with only 50 meters of water resistance, an automatic movement without hacking function and without hand winding, and just a mineral crystal hard lex protecting the dial, but it’s an impressive timepiece nonetheless, and it costs a humble $275.
Tissot Everytime Swissmatic
An elegant and affordable piece that costs around $400. It’s one of the best mechanical timepieces you can get for the money. The simplicity of its dial, the clean and minimalistic esthetic with that lovely contrast between the stark the dial and the silver hue of the case, hands and indices, really make for a stunning watch. And inside, there’s a reliable Swiss automatic movement with a hearty power reserve of 70 hours with an accuracy of plus or minus 10 seconds a day, proving to be quite a capable mechanical caliber, especially for that price.
Citizen NJ0100 Automatic
One of the big Japanese names in affordable watches is Citizen and their NJ0100 Automatic proves to be quite a sight, powered by a Myota 8210 automatic movement with a water resistance of 50 meters. The price doesn’t exceed $150, so it’s perfect, but the fact that it’s an older model and not in production anymore makes it a little harder to find. But if you look around the internet, you should find plenty.
Seiko Presage Cocktail Time Blue Moon
The Seiko Presage Cocktail Time Blue Moon is a real stunner. It may be a little more expensive at $440, but still on the affordable side, and it’s worth all those bucks. It comes in a 40.5 millimeter stainless steel case with an automatic four R-3-5 movement as it’s ticking hot, reliable, and with a 41-hour power reserve. But the most captivating part of this timepiece is that dark blue sunburst style, giving the watch an artistic and captivating look.
Tufina Sahara Mechanical
The Tufina Sahara is among the most popular mechanical watches out there, one with a dressy look and plenty of variants to choose from. Our favorite is the rose gold one, which boasts a remarkable silver dial with an intricate skeleton composition, playing with light in such a way that it creates a mesmerizing show. On the technical side, it comes powered by a mechanical movement with 17 rubies, a 3 ATM water resistance, rhodium plated case, Alpha photoluminescent hands and a superb sapphire coated lens protecting the dial. The thin bezel and classic guarded crown gives this watch a very elegant look, and the fact that you can find it for about $990 makes it that much more appealing.
Orient Kamaso
The Orient Kamaso is a worthy divers watch, bringing some impressive features for less than $300. The sapphire crystal glass, for example, is a rare feature on affordable watches. Then there’s the rugged stainless steel case that is depth rated for 200 meters, another feature that usually comes with higher price tags. When it comes to appearance, the Kamaso has a stunning black, blue, red, or green sunburst dial, complemented by the rotating vessel, finished in the same color. Under the dial, there’s an automatic Orient Calibur F692, a movement that’s said to be reliable and accurate.
Dan Henry 1970 Automatic Diver
Remaining in the diving watch world, the Dan Henry 1970 Automatic Diver, a tribute to the Compressor case dive watchers that were the thing back in the late 1960s and early 1970s. It comes with the Seco NH-3 five automatic movement, water resistance of 200 meters, and in two case sizes, 40 millimeters and 44 millimeters. What we’re most impressed with is the beautiful and refreshing dial. It’s a classic, but it’s also one that departs from the similar designs that most divers have.
Fashion
Shein Faces Scrutiny In Italy Over Possible Greenwashing
Italy’s antitrust police are looking into Shein, the online fast fashion behemoth, for potentially making false statements about its environmental efforts.
The country’s independent competition commission said in a statement that the greenwashing investigation would focus on Infinite Styles Serves Co. Limited, a Dublin-based company that manages Shein’s website and app.
Shein Faces Scrutiny In Italy Over Possible Greenwashing
Shein was started in China and is now headquartered in Singapore. It has risen to prominence in the retail industry, thanks to a business model that enables it to produce garments in real-time and deliver it straight to clients from factories mostly in China.
That has allowed the company to sell things at extremely low prices and attract customers who can go to its website and buy $11 sweaters, $2 cellphone cases, and other items from a constantly updated range of stuff.
However, Shein’s detractors have long contended that the company’s tactics foster overconsumption and environmental waste, both of which the retailer claims it is attempting to address.
However, Italian regulators accuse the corporation of misleading customers with statements about the environmental sustainability of the apparel it sells. Environmental organisations have claimed that similar deceptive methods, known as greenwashing, occur throughout the corporate sector.
Italy’s anti-trust office, known in Italian as AGCM, claims that some of the environmental references on Shein’s Italian website are misleading or omit information. Images advertising Shein’s garments as sustainable are also made “through generic, vague, confused, and/or misleading environmental assertions,” according to the authority.
The watchdog specifically mentioned information from Shien’s “evoluShein” line, claiming that it may have misled consumers into believing that the clothing they purchased could be recycled.
AGCM also claimed that Shein’s website’s declared commitment to decarbonisation was in “apparent contradiction” with the increases in greenhouse gas emissions listed in Shein’s sustainability reports for 2022 and 2023.
The online shop stated that it would assist with the Italian probe.
Shein Faces Scrutiny In Italy Over Possible Greenwashing
“We would also like to take this opportunity to reaffirm our commitment to complying with the laws and regulations in the markets where we operate and to maintaining transparency with our customers,” Shein said in a news release.
Shein has also faced issues in other parts of Europe. Critics and advocacy groups, including Amnesty International UK, have protested the company’s potential listing on the London Stock Exchange due to labour and environmental issues.
SOURCE | AP
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