Entertainment
Taylor Swift Concert Ticket Sale Cancelled by Ticketmaster
Ticketmaster has announced that it will cancel Friday’s planned general public sale for Taylor Swift’s upcoming stadium tour due to a lack of tickets.
The decision was made two days after a presale event crashed the site, leaving many fans without tickets. According to the Associated Press, the ticketing company, two million tickets for The Eras tour next year were sold during presales on Tuesday. The most tickets ever sold on the platform in a single day.
Ticketmaster cancelled Friday’s sale due to “extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand.”
There are still questions about how and how many remaining Taylor Swift tickets will be sold. However, Ticketmaster stated that approximately 1.5 million fans who went through an early verification process known as Verified Fan were invited to purchase tickets, while the remaining 2 million were placed on a waiting list.
According to a company representative, Ticketmaster is not involved in ticket resales for Swift’s concerts.
Swift has had a record-breaking year, having released her latest album “Midnights,” which also set a Billboard record.
The 52-date Eras Tour begins March 17 in Glendale, Arizona, and concludes August 9 with five shows in Los Angeles. International dates will also be announced. Swift is embarking on her first tour since 2018.
However, Taylor Swift fans and families across the country battled long lines and error messages to be the first to reach the checkout cart.
According to Ticketmaster, the site was overwhelmed by both human and bot attacks, resulting in unprecedented traffic. According to the statement, approximately 15% of interactions with the site had issues, including errors that caused people to lose Taylor Swift tickets after waiting in an online queue.
“While it’s impossible for everyone to get tickets to these shows,” the company stated, “we know we can do more to improve the experience, and that’s what we’re focused on.”
