Business
Dunkin Donuts Boycotted After They Dump Influencer Steven Crowder
A boycott against Dunkin Donuts has begun to spread online after one influencer accused the national coffee giant of refusing to engage with him because of his right-wing ties.
The boycott began after Dunkin Donuts CEO of Rumble Chris Pavlovski tweeted that the firm intended to split ways with Steven Crowder, a conservative talk show presenter, and move away from ‘right wing culture’. Rumble is a video-sharing platform with a more conservative demographic.
The claimed emails received by Pavolvski in his tweet include messages from Dunkin Donuts , Inspire Brands, and Diageo North America expressing their opposition to appearing on the site because it is “too polarising from a brand sustainability standpoint.”
In the same tweet, Pavolvski said, “No, we do not discriminate. “All cultures are welcome on Rumble.”
Dunkin Donuts has not responded on any of its social media channels.
Many Rumble supporters stated that they are prepared to boycott the coffee chain due to their apparent refusal to appear on the platform.
Last Wednesday, a Twitter user with over two million followers shared a graphic showing #boycottDunkin trending at number two on X, formerly Twitter. The post received 11,000 retweets and 41,000 likes.
Many of the answers to Pavlovski’s initial post endorsed the concept of a boycott of Dunkin Donuts .
At least on social media, the boycott is no longer a top trend. As of Monday afternoon, #boycottDunkin is no longer trending on X, and it is not one of the Top 100 trends on TikTok.
