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Disney Has A Price Problem. It Has Ambitious Plans To Fix That

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Disney just revealed a massive slate of projects for parks and cruises in front of 12,000 of its most devoted fans, who will most likely return to Disney’s theme parks to experience those new offers, regardless of the cost.

However, whether a frequent visitor or a first-timer, Disney’s price increases and a global inflation issue have left many families unable to afford journeys to witness the technological feats and fantasy immersion that the “Happiest Place on Earth” promises.

Disney Has A Price Problem. It Has Ambitious Plans To Fix That

“It is not news that a Disney trip is expensive, but the magnitude and speed of price increases over roughly the past five years was jarring to many respondents, and we do not believe similar increases over roughly the next five years are feasible,” a Raymond James survey of 20 Disney “superfans,” travel agents, and Orlando-area business owners found.

In its August 7 earnings report, Disney cautioned that domestic park attendance was falling behind projections as customers become more price-conscious. Profits at US parks decreased in the last quarter, from April to July. On the company’s earnings call, Hugh Johnston, Disney’s CFO, stated that similar results may be expected in the coming quarters.

In an interview with CNN, Josh D’Amaro, chairperson of Walt Disney Parks and Resorts, stated that the firm will continue to offer a variety of pricing and alternatives to retain visitors.

“What we will continue to do is make sure we provide as much access and flexibility as we possibly can, so as many of our fans can experience these things as possible,” D’Amaro told reporters.

In response to criticism about excessive prices, Disney has continuously promoted lower-cost ticket alternatives and “value season” bargains at its resort hotels to encourage families to visit, even with a limited budget.

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Disney is one of many corporations facing declining client spending. The travel industry’s demand is cooling, signaling the end of the “revenge travel” fad that emerged in the months following the lifting of pandemic restrictions. Consumers spent more freely with stimulus money in their bank accounts, making up for a year of missed vacations.

D’Amaro expressed confidence that Disney will be able to overcome these challenges.

“We have proven ourselves to be incredibly adept at managing through situations where there’s some change in consumer behaviour,” he told me. “We have even more sophistication in our ability to deal with any of these fluctuations, whether it’s through precise promotional deployment, or management of cost or engagement with our guests.”

The new announcements, promising guests the opportunity to ride through the “Encanto” casita, fight a battle in Wakanda, or experience an ominous villain-themed land, are all part of Disney’s $60 billion investment in parks and cruises over the next decade—an investment that will need to be paid for overtime with consumer dollars.

However, according to Tom Bricker, co-founder of DisneyTouristBlog.com, Disney’s big investment does not guarantee that ticket prices will be raised immediately. This is basic economics.

“Costs will rise as demand increases, which may occur as a result of new additions. Right now, demand is flat or dropping,” Bricker added, referring to the most recent earnings report, which projected the decrease in attendance may endure until 2025. “The opening of Universal’s Epic Universe in 2025 will most likely have a detrimental influence on Walt Disney World attendance. It will not be catastrophic—Epic Universe will attract more visitors to Orlando, who will also visit Disney—but it will be detrimental in the short run.”

As a result, Bricker said park guests should expect more parades events and discounts in the coming year as Disney strives to keep people visiting, especially since the new regions and rides will be under development for some time.

Even with this, the current price of Disney tickets compared to previous years is prohibitively expensive for some families.

Shortly after Disneyland in California opened in 1955, visitors could pay $2.50 for entry plus ten rides. Adjusted for inflation, the $2.50 would be worth $28.74 today. When Disney World in Florida opened in 1977, entry and a book of tickets for seven rides cost $8. In 2024 dollars, that would be $61.66.

The cheapest one-day tickets to Disneyland and Walt Disney World during the “value” season cost $104 and $116.09, respectively.

However, when the parks opened, admission rates were just a single park with significantly fewer attractions than a Disney guest may enjoy today. Disneyland Resort now includes two parks with over 65 attractions, while Disney World has four theme parks and two water parks, totaling over 150 attractions.

Don Munsil, who runs MouseSavers, a travel website that keeps historical data of Disney rates, highlighted that “value” tickets have climbed by less than 1% each year over the last ten years. However, the number of dates on the calendar when these prices apply has decreased.

On the high end, Munsil said that the most costly single-day ticket to only one park during peak season at Disneyland in California ($194) had climbed by an average of 7% each year over the last decade. A similar peak season ticket at Disney World in Florida ($201.29) has risen by an average of 6.4% yearly.

The hikes in these peak tickets have outpaced inflation during the same period.

According to MouseSavers, tickets for a family of four to hop between the Walt Disney World parks for four days during peak season would cost around $3,098 in 2024, excluding additional services such as access to speedier “Lightning Lanes,” which were formerly free.

That is around double what they cost ten years ago and 3.6 times the amount twenty years ago.

Paid entry to Lightning Lanes, launched at Disney World in 2021, can cost between $17 and $41 per person per day, depending on the park and season.

Certain popular rides are excluded, however. For example, using the Lightening Lane for “Star Wars: Rise of the Resistance” would cost an additional $25 per person.

However, Munsil points out this is the cheapest theme park “express” service available. He stated that Universal’s express pass costs between $105 and $310 per person per day, depending on the number of parks and selections. Cedar Point charges $95 to $120 per guest each day, and Busch Gardens charges $60 to $150 per person, per day.

The fan community complains that this used to be free at Disney parks. Transportation from the Orlando airport to Disney World property was previously free for Disney hotel guests, but this service has been discontinued.

Disney Has A Price Problem. It Has Ambitious Plans To Fix That

Food and souvenirs in the parks are likewise significantly more expensive.

According to the Disney Food Blog, a Mickey ice cream bar cost $2.59 15 years ago. Adjusted for inflation, it should cost $3.78 in 2024, yet the price is $6.29.

Light-up speciality balloons cost $15 in 2015. Adjusting for inflation, that style of balloon would cost $19.60. In 2024, the balloon costs $20. So not everything in the parks is outpacing inflation.

Victoria Wade, the author of the content, said: “In recent years, there has been a feeling that the fans have been nothing more than dollar signs and that our feedback wasn’t taken seriously since the return to normality with the pandemic.”

Wade stated that the perceived volatility of Disney leadership and the addition of previously free paid items and experiences “led to a lack of trust between the company and the community.”

However, Wade stated that the main announcements made at the Disney fan convention, D23, gave her the impression that the corporation is listening to input, such as the addition of a new nighttime parade at Magic Kingdom, which faithful visitors had asked for a long time.

Munsil stated that Disney parks are “expensive, yes, but there’s nothing else on Earth like them.”

SOURCE | CNN

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TikTok Heads To Court Over US Law That Could Lead To A Ban On The Popular Platform

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The United States government and TikTok will face off in federal court on Monday, as oral arguments begin in a pivotal legal issue that may determine whether or not a popular social media platform used by nearly half of all Americans will continue to operate in the country.

Attorneys from both parties will appear before a panel of judges at the federal appeals court in Washington. TikTok and its Chinese parent company, ByteDance, are appealing a US law that mandates them to cut ties or face a ban in the US by mid-January. The legal dispute is expected to reach the United States Supreme Court.

The measure, signed by President Joe Biden in April, marked the end of a years-long saga in Washington over the short-form video-sharing app, which the government views as a national security danger due to its ties to China. However, TikTok claims the rule violates the First Amendment, while others contend it echoes crackdowns witnessed in totalitarian regimes around the world.

TikTok Heads To Court Over US Law That Could Lead To A Ban On The Popular Platform

In court documents filed this summer, the Justice Department emphasized the government’s two main concerns. First, TikTok captures massive amounts of user data, including sensitive information about viewing patterns, which may fall into the hands of the Chinese government if coerced. Second, the United States claims that the proprietary algorithm that drives what users view on the app is susceptible to manipulation by Chinese authorities, who can use it to mold information on the platform in ways that are difficult to detect.

TikTok has frequently stated that it does not share U.S. user data with the Chinese government and that the government’s worries have never been proven. In court documents, attorneys for TikTok and its parent business said that members of Congress attempted to punish the platform based on propaganda they thought to be on TikTok. The corporations also stated that divestiture is impossible and that the app will be forced to close by January 19 if the courts do not intervene to prevent the law.

“Even if divestiture were feasible, TikTok in the United States would still be reduced to a shell of its former self, stripped of the innovative and expressive technology that tailors content to each user,” the businesses claimed in a legal brief they submitted in July. “It would also become an island, preventing Americans from exchanging views with the global TikTok community.”

Opponents of the bill argue that a prohibition would disrupt the marketing, retail, and lives of many diverse content providers, some of whom sued the government in May. TikTok is paying the legal fees for that litigation, which the court has clubbed with the company’s complaint and another filed in favor of conservative creators working with a nonprofit called BASED Politics Inc.

Though the government’s primary justification for the statute is public, major portions of its court papers contain classified information that has been redacted and concealed from public access. The firms have requested that the court reject the secret files or appoint a district judge to sift through the data, which the government has resisted since it will cause a delay in the case. If permitted into court, legal experts believe the secret documents could make it practically difficult to know some of the elements that could influence the final decision.

In one of the redacted statements submitted in late July, the Justice Department claimed TikTok received direction from the Chinese government regarding content on its site, but did not provide any other information about when or why those occurrences occurred. Casey Blackburn, a senior US intelligence official, said in a legal declaration that ByteDance and TikTok “have taken action in response” to Chinese government orders “to censor content outside of China.” Though the intelligence community had “no information” that this had occurred on TikTok’s platform in the United States, Blackburn stated that it “may” happen.

In a separate court filing, the DOJ stated that the US is “not required to wait until its foreign adversary takes specific detrimental actions before responding to such a threat.”

However, the corporations contend that the government might have adopted a more customized approach to addressing their concerns.

More than two years ago, during high-stakes negotiations with the Biden administration, TikTok submitted the government with a 90-page draft agreement that allowed a third party to supervise the platform’s algorithm, content moderation processes, and programming. TikTok claims to have spent more than $2 billion voluntarily implementing some of these steps, including putting U.S. user data on Oracle-controlled servers. However, a settlement was not struck since government officials effectively walked away from the bargaining table in August 2022.

Due to TikTok’s scale and technical complexity, justice officials claim that compliance with the draft agreement is difficult or would need enormous resources. The Justice Department also stated that the best way to address the government’s concerns is to cut ties between TikTok and ByteDance, given the porous relationship between the Chinese government and Chinese enterprises.

However, some experts have questioned whether such a move would hasten the so-called “decoupling” between the United States and its strategic foe, especially since other China-founded enterprises, such as Shein and Temu, are also making a major mark in the West. Last Monday, the Biden administration proposed rules that would restrict duty-free products exported straight from China.

TikTok Heads To Court Over US Law That Could Lead To A Ban On The Popular Platform

ByteDance has openly said that TikTok is not for sale. Despite this, several investors, like former Treasury Secretary Steven Mnuchin and millionaire Frank McCourt, have announced offers to buy the platform. However, even if such a transaction were to materialise, it would most likely be devoid of TikTok’s vaunted algorithm, raising concerns about the platform’s ability to serve up the type of personally tailored videos that users have grown to demand.

The political alignments on the topic are playing out in unexpected ways.

The measure, which passed with bipartisan support in Congress, sparked opposition from several progressive and Republican politicians who expressed worries about handing the government the authority to block a platform used by 170 million Americans. Former President Donald Trump, who attempted to prohibit TikTok while in office, is now opposed to a ban because it would benefit its competitor, Facebook, a platform Trump continues to criticise since his 2020 election loss.

In court, free speech and social justice organisations have filed amicus papers in support of TikTok, alleging that it violates users’ First Amendment rights and suppresses minority community speech by interrupting a tool that many of them use to fight for causes online. Some libertarian groups with ties to ByteDance investor Jeff Yass have also submitted briefs in defence of the company.

Meanwhile, more than 20 Republican solicitors general, former national security officials, and China-focused human rights organisations have backed the Biden administration in its request that the court preserve the statute.

SOURCE | AP

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Walgreens To Pay $106M To Settle Allegations It Submitted False Payment Claims For Prescriptions

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Washington — Walgreens has agreed to pay $106 million to settle lawsuits alleging that the pharmacy giant made bogus payment claims to government health care programs for prescriptions that were never filled.

The settlement announced on Friday resolves cases filed in New Mexico, Texas, and Florida on behalf of three former Walgreens drugstore employees. The claims were brought under the False Claims Act’s whistleblower clause, which allows private parties to file a case on behalf of the United States government and share in the money recovered, according to the Justice Department.

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Walgreens To Pay $106M To Settle Allegations It Submitted False Payment Claims For Prescriptions

Between 2009 and 2020, the pharmacy chain was accused of filing fake payment claims with Medicare, Medicaid, and other government health care programs for prescriptions that were completed but not picked up.

According to the settlement agreements, they cooperated with the inquiry and upgraded its electronic management system to avoid similar errors in the future.

The company stated in a statement that due to a technical problem, the business accidentally billed some government programs for a limited number of prescriptions that consumers filed but did not pick up.

Walgreens To Pay $106M To Settle Allegations It Submitted False Payment Claims For Prescriptions

“We corrected the error, reported the issue to the government, and voluntarily refunded all overpayments,” Walgreens stated.

In negotiating the settlement, the company did not admit legal liability in the instances. ____ This story has been amended to state that the cases were launched by private individuals rather than the US Justice Department.

SOURCE | AP

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Google’s Millisecond Ad Auctions Are The Focus Of A Monopoly Claim

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Google's Latest Spam Update Met with Widespread Criticism Amidst a Year of Turbulent Changes
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Alexandria, Virginia – It happens in milliseconds, preferably as you browse the internet. Computer and software networks analyze who you are, and what you are looking at, and buy and sell website adverts.

Google is most likely responsible for determining which ads you see and how much an advertiser pays to be on your screen.

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Google’s Millisecond Ad Auctions Are The Focus Of A Monopoly Claim

In reality, the Justice Department and a coalition of states argue that Google’s domination over the technology that governs the sale of billions of Internet display ads every day represents an illegal monopoly that should be split up.

A trial is underway in federal court in Alexandria, Virginia, to establish if Google’s ad tech stack represents an illegal monopoly. The first week has included a thorough examination of how Google’s products interact to perform behind-the-scenes computerized auctions that place advertising in front of people in the blink of an eye.

Online advertising has grown rapidly. If you saw an online display ad fifteen years ago, there was a high chance it depicted individuals dancing over their excitement for cheap mortgage rates, and those commercials were pushed on you whether you were browsing real estate or checking for baseball statistics.

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Google, for its part, claims to have invested billions of dollars in improving the quality of ads seen by consumers and ensuring that marketers can reach the consumers they seek.

According to the Justice Department, Google has also rigged automated ad sales auctions to favor itself over other would-be industry players, denying the publishing industry hundreds of millions of dollars that it would have received if the auctions were truly competitive.

During the Virginia trial, government witnesses detailed the auction process and how it has developed over time.

In the government’s picture, three distinct instruments work together to sell an ad and present it in front of a consumer. There are ad servers that publishers use to sell space on their websites, particularly the rectangular advertising that displays at the top and right sides of a page. Ad networks are used by advertisers to purchase ad space on a variety of related websites.

In the middle is the ad exchange, which pairs website publishers with potential advertisers through an instant auction.

Publishers naturally want to earn the highest possible price for their ad space, but testimony at trial revealed that this did not always occur due to Google’s policies.

For years, Google provided its ad exchange, AdX, the first opportunity to match a publisher’s requested floor price. For example, if a publisher wished to sell an ad impression for at least 50 cents, Google’s engine would prioritize its own ad exchange. If Google’s ad exchange bid 50 cents, it would win the auction, even if competing ad exchanges offered higher bids later on.

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Google’s Millisecond Ad Auctions Are The Focus Of A Monopoly Claim

Google claimed the approach was required to ensure advertising loaded promptly. It would be too time-consuming for the computers to accept bids from every ad exchange.

Publishers were displeased with the system and devised a workaround to conduct auctions outside of Google’s purview, a procedure known as “header bidding.” Internal Google documents presented at the trial depicted header bidding as a “existential threat” to Google’s market domination.

Google’s reaction was based on its control over all three components of the process. If publishers held an auction outside of Google’s purview but still used Google’s publisher ad server, DoubleClick For Publishers, the program would force the winning bid back into Google’s Ad Exchange. If Google was willing to match the price earned by publishers in the header-bidding auction, it would win the auction.

According to Professor Ramamoorthi Ravi, an expert at Carnegie Mellon University, Google’s regulations failed to maximise value for publishers and “seem to have been designed to advantage Google’s own products.”

Publishers could cease utilising Google’s ad exchange totally, but they were hesitant to do so at trial because it would mean losing access to Google’s massive, exclusive cache of advertisers in its Google Ads network, which was only accessible through Google’s ad exchange.

Google, for its side, claims that it has not conducted auctions in this manner since 2019, and that its proportion of the display ad market has dwindled over the last five years. It claims that integrating its buy side, sell side, and middleman solutions allows them to work more smoothly and rapidly, while also reducing the danger of misleading ads or malware.

Google also claims that its developments over the previous 15 years have helped to better the matching of internet adverts to consumer interests. Google claims it was at the vanguard of introducing “real-time bidding,” which allowed an advertiser selling shoes, for example, to be matched with a consumer whose web profile indicated an interest in purchasing shoes.

According to Google, these developments enabled publishers to charge a premium for their available ad space because the advertiser knew the ad would be seen by someone interested in their product or service.

According to the Justice Department, even though Google no longer conducts auctions in the manner described, it assisted Google in maintaining its monopoly in the ad tech market in the years preceding 2019, and that its current monopoly allows Google to keep up to 36 cents on the dollar of every ad purchase it brokers when the transaction runs through all of its various products.

The Virginia trial comes barely a month after a court in Washington ruled that Google’s search engine is also an unconstitutional monopoly. There has been no ruling in that case as to what remedies, if any, the judge will impose.

SOURCE | AP

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