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Disney Has A Price Problem. It Has Ambitious Plans To Fix That

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Disney just revealed a massive slate of projects for parks and cruises in front of 12,000 of its most devoted fans, who will most likely return to Disney’s theme parks to experience those new offers, regardless of the cost.

However, whether a frequent visitor or a first-timer, Disney’s price increases and a global inflation issue have left many families unable to afford journeys to witness the technological feats and fantasy immersion that the “Happiest Place on Earth” promises.

Disney Has A Price Problem. It Has Ambitious Plans To Fix That

“It is not news that a Disney trip is expensive, but the magnitude and speed of price increases over roughly the past five years was jarring to many respondents, and we do not believe similar increases over roughly the next five years are feasible,” a Raymond James survey of 20 Disney “superfans,” travel agents, and Orlando-area business owners found.

In its August 7 earnings report, Disney cautioned that domestic park attendance was falling behind projections as customers become more price-conscious. Profits at US parks decreased in the last quarter, from April to July. On the company’s earnings call, Hugh Johnston, Disney’s CFO, stated that similar results may be expected in the coming quarters.

In an interview with CNN, Josh D’Amaro, chairperson of Walt Disney Parks and Resorts, stated that the firm will continue to offer a variety of pricing and alternatives to retain visitors.

“What we will continue to do is make sure we provide as much access and flexibility as we possibly can, so as many of our fans can experience these things as possible,” D’Amaro told reporters.

In response to criticism about excessive prices, Disney has continuously promoted lower-cost ticket alternatives and “value season” bargains at its resort hotels to encourage families to visit, even with a limited budget.

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Disney is one of many corporations facing declining client spending. The travel industry’s demand is cooling, signaling the end of the “revenge travel” fad that emerged in the months following the lifting of pandemic restrictions. Consumers spent more freely with stimulus money in their bank accounts, making up for a year of missed vacations.

D’Amaro expressed confidence that Disney will be able to overcome these challenges.

“We have proven ourselves to be incredibly adept at managing through situations where there’s some change in consumer behaviour,” he told me. “We have even more sophistication in our ability to deal with any of these fluctuations, whether it’s through precise promotional deployment, or management of cost or engagement with our guests.”

The new announcements, promising guests the opportunity to ride through the “Encanto” casita, fight a battle in Wakanda, or experience an ominous villain-themed land, are all part of Disney’s $60 billion investment in parks and cruises over the next decade—an investment that will need to be paid for overtime with consumer dollars.

However, according to Tom Bricker, co-founder of DisneyTouristBlog.com, Disney’s big investment does not guarantee that ticket prices will be raised immediately. This is basic economics.

“Costs will rise as demand increases, which may occur as a result of new additions. Right now, demand is flat or dropping,” Bricker added, referring to the most recent earnings report, which projected the decrease in attendance may endure until 2025. “The opening of Universal’s Epic Universe in 2025 will most likely have a detrimental influence on Walt Disney World attendance. It will not be catastrophic—Epic Universe will attract more visitors to Orlando, who will also visit Disney—but it will be detrimental in the short run.”

As a result, Bricker said park guests should expect more parades events and discounts in the coming year as Disney strives to keep people visiting, especially since the new regions and rides will be under development for some time.

Even with this, the current price of Disney tickets compared to previous years is prohibitively expensive for some families.

Shortly after Disneyland in California opened in 1955, visitors could pay $2.50 for entry plus ten rides. Adjusted for inflation, the $2.50 would be worth $28.74 today. When Disney World in Florida opened in 1977, entry and a book of tickets for seven rides cost $8. In 2024 dollars, that would be $61.66.

The cheapest one-day tickets to Disneyland and Walt Disney World during the “value” season cost $104 and $116.09, respectively.

However, when the parks opened, admission rates were just a single park with significantly fewer attractions than a Disney guest may enjoy today. Disneyland Resort now includes two parks with over 65 attractions, while Disney World has four theme parks and two water parks, totaling over 150 attractions.

Don Munsil, who runs MouseSavers, a travel website that keeps historical data of Disney rates, highlighted that “value” tickets have climbed by less than 1% each year over the last ten years. However, the number of dates on the calendar when these prices apply has decreased.

On the high end, Munsil said that the most costly single-day ticket to only one park during peak season at Disneyland in California ($194) had climbed by an average of 7% each year over the last decade. A similar peak season ticket at Disney World in Florida ($201.29) has risen by an average of 6.4% yearly.

The hikes in these peak tickets have outpaced inflation during the same period.

According to MouseSavers, tickets for a family of four to hop between the Walt Disney World parks for four days during peak season would cost around $3,098 in 2024, excluding additional services such as access to speedier “Lightning Lanes,” which were formerly free.

That is around double what they cost ten years ago and 3.6 times the amount twenty years ago.

Paid entry to Lightning Lanes, launched at Disney World in 2021, can cost between $17 and $41 per person per day, depending on the park and season.

Certain popular rides are excluded, however. For example, using the Lightening Lane for “Star Wars: Rise of the Resistance” would cost an additional $25 per person.

However, Munsil points out this is the cheapest theme park “express” service available. He stated that Universal’s express pass costs between $105 and $310 per person per day, depending on the number of parks and selections. Cedar Point charges $95 to $120 per guest each day, and Busch Gardens charges $60 to $150 per person, per day.

The fan community complains that this used to be free at Disney parks. Transportation from the Orlando airport to Disney World property was previously free for Disney hotel guests, but this service has been discontinued.

Disney Has A Price Problem. It Has Ambitious Plans To Fix That

Food and souvenirs in the parks are likewise significantly more expensive.

According to the Disney Food Blog, a Mickey ice cream bar cost $2.59 15 years ago. Adjusted for inflation, it should cost $3.78 in 2024, yet the price is $6.29.

Light-up speciality balloons cost $15 in 2015. Adjusting for inflation, that style of balloon would cost $19.60. In 2024, the balloon costs $20. So not everything in the parks is outpacing inflation.

Victoria Wade, the author of the content, said: “In recent years, there has been a feeling that the fans have been nothing more than dollar signs and that our feedback wasn’t taken seriously since the return to normality with the pandemic.”

Wade stated that the perceived volatility of Disney leadership and the addition of previously free paid items and experiences “led to a lack of trust between the company and the community.”

However, Wade stated that the main announcements made at the Disney fan convention, D23, gave her the impression that the corporation is listening to input, such as the addition of a new nighttime parade at Magic Kingdom, which faithful visitors had asked for a long time.

Munsil stated that Disney parks are “expensive, yes, but there’s nothing else on Earth like them.”

SOURCE | CNN

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Forced Sale Google Chrome Could Fetch $20 Billion

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Antitrust officials in the US could force the sale of Google’s Chrome browser for up to $20 billion, demonstrating the tremendous worth of the world’s most popular web browser.

Bloomberg Intelligence attributes Chrome’s projected worth to its more than 3 billion monthly active users. The US Department of Justice is preparing to request a federal judge order the browser’s separation from Google’s parent company, Alphabet.

Chrome’s worth comes from its overwhelming 61% market share and its crucial role in Google’s advertising ecosystem. User data enables businesses to better target adverts, and the browser also acts as an important distribution mechanism for Google’s AI technologies.

Industry analysts think it may be difficult to find a suitable buyer. While tech behemoths like Amazon could finance the purchase, they would likely face regulatory scrutiny.

AI businesses, such as OpenAI, may emerge as more viable contenders. They could potentially leverage Chrome to broaden their reach and develop an advertising business.

“It’s not directly monetizable,” one analyst told Bloomberg. “It functions as a gateway to other things. It’s unclear how you would assess that in terms of pure revenue generation.”

Google opposes prospective sales, claiming that they will hamper innovation. The firm does not break out Chrome’s revenue individually in its financial filings, even though the browser’s user data plays an important part in the company’s principal revenue stream, advertising.

The DOJ’s suggestion follows Judge Amit Mehta’s August decision that Google had illegally monopolized the search industry. The judge will consider the recommended remedies at a two-week hearing in April 2024, with a final judgment due in August 2025.

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Bitcoin Has Set a New Record And Is Approaching $100,000.

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(VOR News) – Bitcoin broke beyond the $98,000 mark for the first time on Thursday as investors awaited Donald Trump’s second term as president. All of this happened during the day. As such, cryptocurrency has reached a significant turning point.

According to Coin Metrics, the top cryptocurrency was trading at $97,541.61 during the most recent trading session. Merchants provided this information. This suggests a price gain of more than three percent during the previous trading session.

When the period began, Bitcoin peaked at $98,367.00.

During the premarket trading session, MicroStrategy, a platform that facilitates cryptocurrency foreign exchange trading and serves as a bitcoin proxy, saw a 13% gain. Coinbase, on the other hand, had a 2% rise during that period. Furthermore, all of these increases occurred simultaneously.

The market value of Mara Holdings increased by 9%, which helped raise the valuation of mining companies overall. This was among the factors that led to the total rise.

Because of the widespread belief that President Trump will usher in a new era of prosperity for cryptocurrencies, one marked by more favorable laws and the possible creation of a national strategic bitcoin reserve, the price of Bitcoin has been rising steadily this month.

The most recent change brought about by the increase was the consequence of higher financing rates and more open interest in the futures market during Asian trading hours. The rise was the catalyst for this change. This action was prompted by the ensuing rush.

Throughout its lifespan, this legislation was the catalyst for this change for a variety of reasons. At the same time, spot market premiums decreased, according to CryptoQuant statistics. All of this happened at the same time.

Furthermore, a number of short liquidations have been sparked by the recent spikes in Bitcoin’s price, which has caused the price to rise overnight. As a result, the price has gone up much more. As a result, the total number of short liquidations has increased.

According to CoinGlass, these liquidations have effectively produced more than $88 million in capital during the last 24 hours.

Rob Ginsberg, an analyst at Wolfe Research, noted in a study released on Wednesday that “historically, following previous movements of this magnitude, Bitcoin has either entered a consolidation phase or disregarded the overbought condition as investors accumulate.” This phrase relates to the fact that this particular move has happened before.

Ginsberg stated this in reference to the evolution of Bitcoin over time.

Ginsberg’s answer makes reference to Bitcoin’s propensity to go through a period of consolidation. The comment also made reference to this.

He said, “Considering we are emerging from an extended consolidation phase and the price has reached a new high, it suggests that the pursuit is underway.”

The crucial psychological milestone of $100,000 is expected to be reached in the upcoming weeks, and this breakthrough could happen as early as Thursday. It seems likely that this level will be reached. There is a chance that this new development will take place.

This task will be carried out against the backdrop of this historical era. In addition, if Trump were to win a second term, federal budget deficits would increase, inflation would likely increase, and the dollar’s position in international affairs would change.

The administration that Trump would run during his presidency would be responsible for these consequences. All of these characteristics would positively impact the value of Bitcoin as a currency if they were taken into account in the order that they are presented.

The price of bitcoin had risen by more than 130% by the beginning of 2024.

SOUREC: CNBC

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Target Struggles in the Third Quarter: Offers Tempered Holiday Outlook and Price Cuts

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(VOR News) – Target experienced a modest rise in sales during the third quarter; nevertheless, profitability declined due to reduced customer spending attributed to inflation and adverse effects from the ongoing costs associated with the October dockworker strike.

Despite ongoing consumer expenditure in the United States, but with more prudence, the Minneapolis retailer did not meet Wall Street’s forecasts for the quarter and similarly disappointed industry analysts with its projections for the final quarter of the year.

Target’s reduction in prices for Christmas products, including a Thanksgiving promotion that lowered the cost of the holiday feast relative to last year’s total, raises concerns about disappointing quarterly results.

Target’s latest quarter sharply contrasts with competitor Walmart, which reported another quarter of exceptional revenues on Tuesday and provided positive forecasts for the forthcoming holiday season. Amazon disclosed last month that its quarterly profits had risen. Amazon surpassed projections with an 11% rise in quarterly revenue.

Target fell over 21% on Wednesday morning.

Chairman and CEO Brian Cornell stated, “We encountered distinct challenges and financial constraints that impacted our overall performance.”

FactSet reports that Target’s net income for the quarter ended November 2 was $854 million, or $1.85 per share, markedly below the anticipated $2.30 and a decline from $971 million, or $2.10 per share, in the same quarter of the previous year.

Despite an increase in sales to $25.67 billion from $25.4 billion the previous year, they fell short of Wall Street’s projections.

Target announced that for the fiscal fourth quarter, it anticipates earnings per share to fall between $1.85 to $2.45. This amount is below the $2.65 per share forecast by analysts surveyed by FactSet.

The retailer announced that in the third quarter, its comparable sales, derived from stores and digital platforms operational for a minimum of one year, increased by 0.3%.

This is inferior to the second quarter’s 2% growth. Several months of decreases, comprising a 3.7% reduction in the first quarter and a 4.4% reduction in the company’s final quarter of 2023, were counterbalanced by the rise in the April–June period.

Cosmetics sales rose by almost 6%, whilst food, beverages, and necessities such as shampoo experienced gains in the low single digits relative to the previous year.

The positive attributes were negligible. Target’s quarterly customer traffic rose by 2.4%. Target officials report that this represents an increase of 10 million sales transactions compared to the previous year. Digital comparable sales rose by 10.8% due to a 20% enhancement in same-day delivery facilitated by the Target Circle loyalty program and double-digit growth in its drive-up service.

Target encountered several challenges.

Target’s food and beverage sales constitute under 25% of overall sales, indicating a greater dependence on luxury items such as apparel and accessories.

Target management acknowledged that the company, similar to other retailers, had to redirect specific items due to the strike of 45,000 dockworkers, the first occurrence since 1977.

The accumulation of commodities in warehouses escalated operational expenses and diminished corporate earnings.

The commitment by President-elect Donald Trump to impose elevated import tariffs is resulting in difficulties for Target and other enterprises. Trump advocates for a 60% tariff on Chinese imports and a 20% levy on all other products. Cornell stated that, despite monitoring trends meticulously, the corporation has prioritized diversifying its supplier network.

“Currently, there exists considerable uncertainty regarding future developments, and we will exercise our flexibility to adapt as necessary,” he stated on the call.

Buyers remain apprehensive due to ongoing uncertainty, as prices, albeit decreasing, remain elevated compared to a few years prior.

“They are exhibiting significant patience, pursuing promotions and outstanding value on essential pantry items,” Cornell stated during a conference call with reporters. “Over the year, they have consistently focused on discretionary categories and are practicing prudent shopping behaviors.”

Target officials indicated a decline in television purchases, although they expressed interest in incorporating candles, frames, and flowers into their home décor.

Target has been reducing prices to boost sales. Last spring, it reduced costs for numerous essentials, including milk and diapers. Almost fifty percent of the numerous goods offered this Christmas are priced below $20. Target is offering a Thanksgiving dinner bundle for four people at $20, which is $5 less than its 2023 Thanksgiving meal package.

SOURCE: USN

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