Entertainment
Rio De Janeiro Is Betting On Carnival For ‘Cooler’ Parties – And A Better Brazil
Rio’s government made its largest investment yet in 2024’s Carnival. If it pays off, everyone benefits.
Rita de Cassia Oliveira takes a quick break to rearrange a display of multicoloured earrings before returning to serve a group of tourists. They are choosing dazzling shorts and glittering bikini tops for this year’s Carnival street festivities. During this time, Oliveira trades her typical swimwear products for Carnival clothes, and she expects February’s income to increase compared to previous months.
“It’s the best time of year for those who work on the streets,” she explains, setting up pots of glitter at her outdoor shop on a popular Copacabana street corner.
Rio De Janeiro Is Betting On Carnival For ‘Cooler’ Parties – And A Better Brazil
Shopping in Rio de Janeiro picks up in the weeks leading up to Carnival. The festivities draw many national and international tourists to see the world-famous parades and block parties. But it’s more than simply a good time for Brazil; it’s also a moneymaker. Tourists spend millions during Carnival, creating thousands of temporary jobs in the city.
Rio de Janeiro is expected to earn a record 5.3 billion reais (£846 million; $1.06 billion) from tourism-related activities in February this year. The state government has invested the highest in Carnival preparations and celebrations for 2024, totalling 62.5 million reais. The infusion of capital has resulted in a record number of jobs and strengthened infrastructure to support tourism, and it is expected to provide long-term socioeconomic changes to the city.
“For every one Brazilian real invested in tourism in Rio, it brings a three to fourfold return,” says Ronnie Costa, president of Rio’s tourism board Riotur. The Carnival investment is well-timed. Brazil welcomed record numbers of international tourists last year, bringing $6.9 billion (£5.5 billion) into the Brazilian economy, a 1.5% increase over the previous best income achieved in 2014 when Brazil hosted the World Cup. The country’s Tourism Plan aims to reach $8.1 billion (£6.4 billion) by 2027.
In Rio, the government has been spending on infrastructure, security, and mobility to attract visitors. This includes more flights into the city’s major international airport and enhanced police presence in tourist areas. This year, Rio will have more than 12,000 military police officers on duty during Carnival, a 5% increase from the previous year.
Officials hope this will help to counteract Rio’s reputation for violent crime. The National Confederation of Commerce (CNC) reported that this image cost the state 3.3 billion reais (£536 million; $660 million) in tourism in 2023.
“The city needs to enable decent infrastructure to receive all these tourists, so the City and Rio State are making investments to create a good, positive experience,” says CNC’s chief economist, Felipe Tavares.
Rio has also invested 40.5 million reais (£6.5 million; $8.1 million) in samba schools, the clubs that organise the city’s iconic parades. The schools open to the public several weeks before Christmas, allowing visitors to view and participate in singing music, and dancing rehearsals.
“When schools have more money, they may spend on equipment, costumes and floats. Tourists will notice something neater, tidier and more sophisticated; a cooler avenue and cooler parties; and a better day-to-day experience’, says Carlos Werneck, president of the tourism organisation Visit Rio.
Rio De Janeiro Is Betting On Carnival For ‘Cooler’ Parties – And A Better Brazil
In addition, they’ve committed tens of millions of reais to prolong Carnival celebrations beyond the statutory five-day period. The capital has already helped pay for the typical block parties on weekends soon after New Year’s and will support the street celebrations that continue in the weeks after the parades, providing tourists with a Carnival experience in Rio during the first quarter of the year.
Tourism officials from Riotur and Visit Rio say there may also be plans for a Carnival-style celebration in the middle of the year.
Many Rio locals rely on the celebrations and subsequent visitors for income. According to Costa, investments in 2024’s Carnival have created 50,000 jobs, most benefiting socially vulnerable populations from low-income districts. Samba schools employ hundreds of seamstresses, musicians, performers, and organisers.
Full-time employees in Brazil are often paid an additional month’s income at the end of the year, known as the “thirteenth salary”. According to Oliveira, a street vendor in Copacabana, Carnival earnings are the equivalent of this incentive and an opportunity to pay off obligations and save. Rio officially registered 15,000 street vendors to work during block celebrations and parades this year, up from 10,000 last year.
Rio De Janeiro Is Betting On Carnival For ‘Cooler’ Parties – And A Better Brazil
“Carnival represents an important source of extra income for independent street vendors to increase their revenue during this period,” says Bruno Guerra, director of popular parties at Dream Factory, an event and entertainment firm. “This extra money helps support their families and pay additional expenses, often playing a fundamental role in the financial stability of these independent street sellers.”
However, Tavares emphasises that it is not just about profit. “When we have such a large development in Carnival and tourism, we see significant social improvements in the region,” he said. “Rio is getting more professional in the Carnival and tourism sectors. More people in tourism speak English and Spanish.
You can see options in two or three languages. Rio’s entire city and economy are adjusting to become an international and national tourism destination.”
In February, São Paulo state is set to receive a record 16.2 billion reais (£2.6 billion; $3.25 billion) in tourism revenue, over three times that of Rio state. Tavares attributes this to the region’s vastness. “We are seeing destinations that were not traditional for Brazilian Carnival, such as the states of Paraná, Rio Grande do Sul, Minas Gerais and São Paulo growing a lot every year.”
This is a beautiful time for Rio’s street vendors, such as Oliviera. She states, “It’s like Christmas for us.”
SOURCE – (BBC)
Entertainment
Streaming of iBOMMA Telugu Movies Surges in Canada
In recent years, iBOMMA Telugu Movies have emerged not only as a leader, but as one of the most important platforms for streaming Telugu movies in Canada. In the midst of the increase in the international establishment of streaming services in the western sphere.
This rapid expansion of Telugu Movies can also be seen in the demand for regional content due to the increasing South Asian population within Canada.
The growth of the iBOMMA platform makes sense as there is a large population of Telugu speakers in Canada. The growing South Asian population in cities like Toronto, Vancouver, Calgary and others has aided in the diversification of the market and similar platforms.
“Between 2013 and 2023, Indians immigrating to Canada rose from 32,828 to 139,715, an increase of 326%,” according to Forbes.
Indian enrollment at Canadian universities rose more than 5,800% in the last two decades, from 2,181 in 2000 to 128,928 in 2021, an increase of 126,747 students.
Between 2016 and 2019, Indian international students enrolled in U.S. universities dropped by 13% but increased by 182% at Canadian universities. Diplomatic issues between India and Canada have reduced Indian student visa approvals in the short term.
International student enrollment at Canadian universities rose from 62,223 in 2000 to 400,521 in 2021, increasing by 544%, according to the NFAP analysis. International student enrollment in America increased by 45% between 2000 and 2021.
Due to the increase in Telugu speaking people in Canada, streaming services for Telugu Canadians have shifted focus from entertainment to a tool to maintain their culture. With iBOMMA APK and its peers, they are able to stay in touch with a piece of their motherland while adapting to the realities of life in the Great White North.
Telugu cinema has started to grow in popularity outside of India, with several recent classics gradually starting to become of interest to the general populace. RRR and Kantara are among a slew of movies that are now finding success on a global stage, thus generating interest in films originating from the region.
This has in turn brought new customers onto iBOMMA Telugu Movies and introduced the platform to a whole new demographic of non Telugu – speakers.
In Canada these blockbusters have sparked some discussions and fans expressing their excitement on social media. The buzz around such films has often caused an increase in searches for options to stream the film, with iBOMMA Telugu Movies being a top.
Up Coming iBOMMA Telugu Movies for 2025
Movie | Release Date |
---|---|
Game Changer | Jan 10, 2025 |
Vidaamuyarchi | Jan 10, 2025 |
Daaku Maharaaj | Jan 12, 2025 |
Sankranthiki Vasthunnam | Jan 14, 2025 |
Thandel | Feb 07, 2025 |
Laila | Feb 14, 2025 |
#K10 | Feb 2025 |
Robinhood | Feb 2025 |
L2E (Dub) | March 27, 2025 |
Hari Hara Veera Mallu Part 1 | March 28, 2025 |
VD12 | March 28, 2025 |
JACK | April 10, 2025 |
Ghaati | April 18, 2025 |
Kannappa | April 25, 2025 |
HIT 3 | May 01, 2025 |
The Raja Saab | Summer 2025 |
Thug Life (Dub) | June 5, 2025 |
Kantara Chapter 1 | Oct 02, 2025 |
#NTRNeel | Jan 09, 2026 |
Chhatrapati Shivaji Maharaj (dub) | Jan 21, 2027 |
Entertainment
Superman 2025 Trailer Drops With Great Fanfare
James Gunn’s next film, Superman 2025, has its first teaser trailer, which dropped on Thursday. It gives DC fans their first look at David Corenswet’s Superman, AKA Clark Kent and Lois Lane.
Before its release, DC Studios unveiled a Superman 2025 enamel pin on Monday featuring a revamped Corenswet in her superhero costume and an updated depiction of Pierce Brosnahan’s daring reporter on Wednesday.
In 2025, Superman fans will be able to enjoy Gunn’s new storytelling, a new main actor, and more character development. Many are also curious about whether Superman will face Ultraman.
The preview opens with Superman, battered and bloodied, crash-landing in a desolate, icy scene. His canine sidekick, Krypto, also known as Super Dog, rushes to his aid after he has visions of himself as Clark in the Daily Planet office and at his parents’ house.
The trailer offers few storyline details, aside from the involvement of a fire-breathing dragon and the shaved-head Nicholas Hoult as Lex Luthor. It seems that Superman 2025 also attracts the ire of the general public; one irate citizen even beaned him on the back of the head with a throwaway cup.
After revealing his grand vision for the newly formed DCU in 2023, Gunn’s film—originally named Superman: Legacy—would serve as the prequel to a trilogy dubbed Chapter One: Gods and Monsters. The sequels will feature films centred around Supergirl, Clayface, and Swamp Thing.
Krypto Appears in Superman 2025
Despite living among other super-beings, Gunn noted that Corenswet’s Superman can stand on Earth due to his devotion and honesty.
In addition to his enormous stronghold that emerges from the ground, Superman possesses a flying dog and battles enormous creatures. The director praised Superman in his film for bringing elements from the comics and mythology that fans have been missing from the superhero franchise.
He may have done it again with Krypto, this time with a take that challenges the canine stereotype of a muscular, well-groomed hero.
More than anything else, this one appears to be a rescue operation. According to Gunn, the dog that steals the show in the trailer isn’t the greatest. You’re missing out on much of Krypto’s depth in this trailer.
According to Gunn, “it’s a movie about kindness” when asked about the film’s themes.
In the 2025 teaser for Superman, Superman only says, “Take me home,” and whispers Krypto’s name. John Williams’s iconic score from the Christopher Reeve films gets a modern update to underscore the video.
Superman 2025, the first solo film starring Superman since 2013’s Man of Steel, opens on July 11, and a lot is riding on it.
The property is the foundation for the ambitious plans of DC Studios co-chiefs Gunn and Peter Safran, who were appointed to re-invent DC by Warner Bros. Discovery CEO David Zaslav. Their plans include an entire universe of television shows and films.
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Entertainment
iBomma Telugu Movies Are Gaining Popularity in Canada
iBomma, an online portal offering Telugu movies, has found unexpected development in Canada. Many Indio-Canadians are streaming foreign films, enticed by the genre-blending nature of Telugu films.
Telugu-speaking immigrants make up a sizable proportion of Canada’s South Asian population. Telugu films provide these people with a link to their birthplace.
Platforms such as iBomma allow users to quickly access the most recent releases without waiting for DVDs or other means of distribution.
Platforms such as Reddit, Instagram, and WhatsApp have helped iBomma gain popularity. Fans frequently post free movie links or discuss future Telugu releases, generating buzz. This word-of-mouth marketing attracts additional users to sites like iBomma, increasing Canadian viewership.
Telugu Movies Display India Culture
Social influencers have also had an impact. This increased enthusiasm is seen in YouTube channels evaluating Telugu movies and Instagram clips showing Tollywood dance numbers. Many consumers watch Telugu films on their mobile devices, reducing the need for traditional cable subscriptions.
Furthermore, subtitles have made Telugu movies available to non-Telugu-speaking Canadians. With English as the primary language in Canada, this function allows for a more seamless watching experience. The global enthusiasm for Indian regional cinema is growing, and Canada has emerged as a surprising hotbed for cultural interchange.
Apps and platforms that cater to certain hobbies, such as Telugu films, are here to stay, assuming they strike the correct balance.
iBomma’s success in Canada demonstrates Telugu cinema’s global appeal. These films have won the hearts of Canadians with their fascinating storylines, relatable emotions, and jaw-dropping action.
While debates about legality and piracy continue, iBomma’s contribution to propagating Telugu Movie culture worldwide is obvious. Whether it’s a blockbuster like Pushpa 2 or a lesser indie treasure, platforms like iBomma take localized stories worldwide.
As Canadians continue to discover the enchantment of Tollywood, one thing is clear: language and distance cannot limit great storytelling.
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