Cooking a Thanksgiving turkey involves a number of particular issues, including keeping it from drying out and ensuring that it is appetizing. But thawing out a multi-pound frozen bird is the first major challenge.
Butterball has a solution in the form of a new frozen turkey, which the brand claims eliminates the hours-long thawing process. This week, the country’s leading turkey manufacturer debuted a new “Cook from Frozen” turkey that requires only two steps to prepare: unwrap it and pop it in the oven.
While the firm claims it is merely for the convenience of use, Neil Saunders, a retail analyst and managing director at GlobalData Retail, believes it is especially appealing to those who are just starting to host Thanksgiving on their own.
Butterball Is Making The Worst Part Of Cooking A Thanksgiving Turkey Much Easier
“This product seems to solve a lot of those issues, and it’s particularly appealing to younger consumers who may be hosting Thanksgiving for the first time,” Saunders told the news organization. “It is also focused on convenience which, on a very busy day, is important to all consumer groups.”
Thawing a turkey is one of the most common questions Butterball’s Turkey Talk-Line receives each year, according to a business news release, so the company developed a specially crafted frozen turkey that attempts to reduce stress and mess by removing the neck and giblets.
The “innovative offering” eliminates other time-consuming aspects of turkey preparation, such as basting, brining, and seasoning. Butterball created a “specially formulated” brine that keeps the meat juicy during the approximately 5-hour roasting procedure.
Butterball Is Making The Worst Part Of Cooking A Thanksgiving Turkey Much Easier
However, by cooking a turkey in simple mode, one of the most typical components is eliminated: chefs are not permitted to fill the turkey because doing so would “pose a food safety risk,” according to the website. Butterball recommends preparing the filling separately.
SOURCE | AP
