US: Amazon Adds Apple TV+ As A Prime Video Add-On Subscription.

(VOR News) – A partnership between Apple and Amazon is being formed in order to further strengthen their existing partnership in the streaming business.

An announcement that was issued by Amazon on Wednesday stated that beginning later this month, customers in the United States would be able to subscribe to Apple TV+ through Amazon Prime Video for a monthly charge of $9.99.

This will be available on Amazon.

Apple TV+ will be added to the broad selection of more than one hundred different subscription options that Prime Video now provides as a result of this move. HBO Max, Paramount+, and Discovery+ are some examples of platforms that could be considered for this category.

As part of Amazon’s overall goal to provide its consumers with a streaming experience that encompasses everything, this connection is a component of that strategy. Rather than having to handle several subscriptions on an individual basis, this technique gives consumers the ability to manage many subscriptions through a single platform and billing system.

Mike Hopkins, who is Senior Vice President of Prime Video and Amazon MGM Studios, underlined the importance of simplifying the process by which customers may tailor their streaming experience within a single app. This initiative is intended to make it easier for customers to do so.

“We are proud to welcome Apple TV+ and its celebrated, critically acclaimed shows, films, and events to Prime Video,” he stated in addition. “We are excited to be a part of this partnership.”

As a result of the exceptional material that Apple TV+ has produced, such as “Ted Lasso,” “The Morning Show,” “Severance,” and “Shrinking,” the service has garnered a reputation for being of high quality. Not only does it offer live broadcasts of Major League Soccer and Major League Baseball, but it also offers exclusive films that are only accessible through this platform.

These films feature top Hollywood talent such as Brad Pitt, George Clooney, Matt Damon, and Casey Affleck, and they are only available through this platform.

When compared to other major platforms like Netflix, Apple TV+ has had a far higher amount of cancellations, which is proof that the service has struggled to maintain its user base.

They provide a vast array of Amazon titles.

Eddy Cue, who serves as Apple’s Senior Vice President of Services, has expressed that the business is filled with enthusiasm regarding the cooperation. According to him, Apple has the intention of making its critically acclaimed television shows and films accessible to a larger audience by exploiting the massive user base that Prime Video possesses.

Amazon Prime Video continues to increase its original content and live sports services, including the National Football League’s “Thursday Night Football,” despite the fact that it is behind Netflix in terms of overall viewing time in the United States. Other live sports offers include the National Football League’s “Monday Night Football.”

Prime Video recently announced that it has reached 200 million monthly viewers across all of its platforms.

Amazon’s goal is to reinforce its position as the industry leader by expanding the variety of content it provides to its customers through the inclusion of Apple TV+ to its roster of subscription services.

In the latter part of the month of October, Prime Video subscribers will have the opportunity to gain access to Apple TV+. This will give them with a convenient way to access Apple’s premium content in addition to the subscriptions they already have.

In the past, Amazon was successful in obtaining a partial victory in an antitrust action that was brought forward in the United States of America. According to the judge, certain allegations that were filed against the corporation were dismissed.

It is still possible that the technology corporation will be subject to an inquiry for additional accusations, such as allegations that its business practices hinder competition and restrict the number of options available to customers. This does not change the fact that the firm will continue to be investigated.

SOURCE: TET

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