Hey YouTube Creators, It’s Time To Start Labeling AI-Generated Content In Your Videos

Beginning Monday, YouTube producers must indicate when realistic-looking videos were created using artificial intelligence as part of the company’s larger attempt to be transparent about content that may otherwise confuse or mislead users.

When a user uploads a video to the site, they are presented with a checklist that questions whether their content causes a real person to say or do something they did not do, modifies footage of a genuine place or event, or presents a realistic-looking scene that did not occur.

Hey YouTube Creators, It’s Time To Start Labeling AI-Generated Content In Your Videos

The disclosure is intended to help users avoid being deceived by synthetic content amid a flood of new, consumer-facing generative AI tools that make it quick and easy to create captivating text, images, video, and music that are frequently difficult to discern from the real thing. Online safety experts have warned that the development of AI-generated material could confuse and mislead internet users, particularly ahead of elections in the United States and worldwide in 2024.

YouTube creators will be forced to identify when their films contain AI-generated or otherwise modified information that appears realistic so that YouTube can attach a label for viewers. If they fail to do so regularly, they may face sanctions.

Hey YouTube Creators, It’s Time To Start Labeling AI-Generated Content In Your Videos

The platform indicated that the upgrade would be available in the fall as part of a bigger deployment of updated AI policies.

When a YouTube creator discloses that their video contains AI-produced content, YouTube will add a label in the description to indicate that it contains “altered or synthetic content” and that the “sound or visuals were significantly edited or digitally generated.” Videos about “sensitive” issues, such as politics, will display the label more prominently on the screen.

The firm announced last year that content made with YouTube’s generative AI tools, which were released in September, would also be prominently identified.

YouTube will only require creators to label realistic AI-generated videos that may mislead users into thinking it is real.

Hey YouTube Creators, It’s Time To Start Labeling AI-Generated Content In Your Videos

Creators will not be required to reveal synthetic or AI-generated content that is manifestly unrealistic or “inconsequential,” such as AI-generated animations, lighting, or colour changes. According to the platform, creators will not be required “to disclose if generative AI was used for productivity, like generating scripts, content ideas, or automatic captions.”

Creators who repeatedly fail to utilize the new label on synthetic content that should be declared may face penalties such as content removal or suspension from YouTube’s Partner Program, which allows them to monetize their content.

source – (CNN)