LONDON, England – Elon Musk, the billionaire, told the BBC that running Twitter has been “quite painful,” but the social media business is now about breaking even since he bought it late last year.
Musk highlighted his ownership of the online platform, including layoffs, misinformation, and work style, in an interview streamed live late Tuesday on Twitter Spaces.
“It hasn’t been boring. “It’s a bit of a rollercoaster,” he told the UK broadcaster at Twitter’s headquarters in San Francisco.
It was a once-in-a-lifetime opportunity for a mainstream news organization to interview Musk, who owns Tesla and SpaceX. Musk’s adjustments after purchasing Twitter for $44 billion last year included eliminating the company’s communications department.
Reporters who email the corporation for comment now get an automated response with a feces emoji.
The discussion became confrontational, with Elon Musk asking the reporter to provide evidence to back up claims about increased levels of hate speech on the platform. On other occasions, Musk chuckled at his jokes, claiming several times that his dog Floki was the CEO.
“Twitter’s pain level has been extremely high.” “This hasn’t been a party,” Elon Musk explained.
“Twitter’s pain level has been extremely high.” “This hasn’t been a party,” Elon Musk explained.He also admitted sleeping on a couch inside the company’s San Francisco headquarters.
Advertisers that had avoided the site following Musk’s controversial acquisition have generally returned, according to the billionaire, who still needs to provide further information.
According to Elon Musk, the company might turn “cash flow positive” in the current quarter “if current trends continue.” Twitter is a private firm, so financial information cannot be verified.
Musk laid off many people after purchasing the platform for his cost-cutting initiatives. He described Twitter’s personnel reduction to roughly 1,500 employees, down from about 8,000 earlier, as something that had to be done.
“It’s not fun at all,” Elon Musk admitted. “If we don’t cut costs immediately, the company will go bankrupt.” This is not a case of caring versus uncaring. It’s as if the entire ship collapses; nobody has a job.”
When asked if he regretted purchasing the company, he said it “needed to be done.”
“twitters pain level has been extremely high.” “This hasn’t been a party,” Elon Musk explained.
SOURCE – (AP)
