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Dating App Bumble Will No Longer Require Women To Make The First Move
Bumble, a dating app that revolutionized the industry a decade ago by introducing the concept of women initiating talks, is now allowing males to engage in chats on its platform.
Bumble is introducing a new tool dubbed “opening moves” that allows female users to establish a prompt for male suitors to reply to to start a conversation. The function overturns the app’s long-standing mandate that women initiate the first message to their matches. Bumble claims this change empowers women by granting them greater control over their dating experiences.
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Dating App Bumble Will No Longer Require Women To Make The First Move
Lidiane Jones, the new CEO of Bumble, unveiled the new feature on Tuesday as part of a comprehensive app redesign. Jones took over the reins from creator Whitney Wolfe Herd earlier this year. This decision comes at a time when dating apps are striving to maintain their relevance as some users are feeling fatigued from online dating and are craving more in-person interactions.
“There is an increasing demand for genuine human connections,” Jones stated in an interview with CNN before to the launch. “I expect that the number of people using online dating will increase rather than decrease, but there is a higher standard…” Therefore, focusing our attention on our objective is a significant call to action.
According to Jones, adding the new “opening moves” feature is a means by which Bumble is progressing while remaining faithful to its initial objective of empowering women. Now, female users can either keep starting discussions with their matches or establish an initial move, such as asking a question about their match’s ideal dinner guest, to indicate that they prefer their match to make the first contact. (Non-binary users or those interested in same-gender pairings have the option for either person to initiate and reply to an initial action.)
Bumble’s makeover incorporates enhanced “dating intentions” badges that enable users to specify on their profiles whether they are seeking a “life partner” or simply “fun, casual dates.” Bumble has implemented a new policy mandating members to provide more photographs in their biographies.
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Dating App Bumble Will No Longer Require Women To Make The First Move
The application will prioritize and emphasize shared interests at the beginning of potential matches’ profiles to facilitate connections between individuals and increasing the likelihood of finding compatible companions.
The modifications have the potential to be crucial in restoring Bumble’s profitability, as the company, which also possesses dating applications Badoo and Fruitz, recorded a net loss of $1.9 million in the previous year. The company’s stock price has experienced a significant decline of 86% since its first public offering in February 2021.
According to Wall Street experts, Bumble is projected to profit $12 million for the first quarter of this year when it releases its earnings on May 8. This is a significant improvement from the $2.3 million loss recorded during the same time last year. The company anticipates a 14% increase in paying consumers, reaching over 3.9 million.
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Dating App Bumble Will No Longer Require Women To Make The First Move
“We are extremely fortunate to possess robust financials that enable us to invest in the company’s expansion while also ensuring profitability for our shareholders,” Jones stated. “We are currently at a significant turning point where we have achieved a substantial level of growth and have ample opportunities for further expansion. At this juncture, we can effectively pursue both objectives simultaneously.”
SOURCE – (CNN)
