NEW YORK — Amazon is collaborating with hip-hop artist Megan Thee Stallion to increase sales for its tenth annual Prime Day discount event.
On Tuesday, the rapper released a new song titled “It’s Prime Day.” An accompanying music video depicts her buying a pink dog collar, artificial eyelashes, and other products on Amazon.
Amazon Teams Up With Megan Thee Stallion To Promote Its 10th Prime Day Sales Event
The online retailer’s two-day bargain fiesta will occur July 16 and 17 this year. It is available to Prime members who pay Amazon $14.99 per month, or $139 per year, for access to bargains and other benefits like free shipping.
The corporation does not reveal how much revenue it generates from such events. However, in recent years, it has hosted an increasing number of them to attract consumers suffering from rising borrowing prices and high—but lowering—inflation.
Amazon Teams Up With Megan Thee Stallion To Promote Its 10th Prime Day Sales Event
Amazon has staged an October event for Prime members in the previous two years to kick off the holiday shopping season. In March, the company, which has seen increased competition from low-cost shops in Shein and Temu, hosted its first-ever spring sales event for all customers.
Amazon announced that Prime members in two dozen countries will participate in the July discount event, which will kick off the back-to-school shopping season. Historically, Prime reductions have drawn customers to Amazon’s offerings.
Amazon Teams Up With Megan Thee Stallion To Promote Its 10th Prime Day Sales Event
According to the firm, Megan Thee Stallion’s Prime single, a bonus track from her upcoming album MEGAN, will be available exclusively on Amazon Music. The firm also stated that it would provide early discounts on goods from the rapper’s new tour merchandising collection.
SOURCE – (AP)
