Delta Ends Affiliation With Lyft and Links Its Loyalty Program to Uber.

(VOR News) – The news was announced by both companies on Tuesday that Delta Air Lines will commence the integration of its lucrative SkyMiles loyalty program with Uber in the spring.

Both organizations independently disclosed the information. The airline is currently in the process of terminating its eight-year partnership with Lyft, a ride-hailing competitor that is relatively minor. This information is being released at the same time.

Delta SkyMiles customers will be able to earn one mile for every dollar spent on UberX airport flights, two miles for every dollar spent on “premium rides” such as Uber Comfort and Uber Black, and three miles for every dollar spent on Uber Reserve trips once their accounts are linked, according to a statement released by Uber on Tuesday.

Once the customer accounts are linked, this will occur. Uber Eats will provide its subscribers with one mile for every dollar spent on orders that exceed forty dollars and originate from grocery stores and restaurants. This incentive is valid for orders placed throughout the United States.

Dara Khosrowshahi, Uber’s Chief Executive Officer, declared in a press release that the company is “dedicated to facilitating an airport travel experience that is both affordable and effortless.”

In light of the current circumstances, this statement was made, taking into account the fact that an unprecedented number of individuals are flying.

Delta partners with other airlines to simplify frequent travelers reward redemption.

These miles are a component of loyalty programs that have generated numerous billions of dollars for airlines. These mileage programs have been prosperous.

Delta has partnerships with a variety of other companies, such as Starbucks, in addition to Ticketmaster and Hertz.

Delta customers who have connected their Lyft accounts to their Delta accounts will be eligible to accrue miles effective immediately and until April 7, according to a spokesperson for the airline system.

Within the next few days, consumers who have linked accounts with both Lyft and Delta will receive direct notification from the companies regarding the change, according to a representative for each company. We are grateful for the alliance with Lyft, which has enabled our loyal customers to accumulate billions of miles.

“Years ago, we teamed up with our first airline to unlock more ways to uplevel and innovate around travel experiences, thereby turning those customers into Lyft loyalists,” according to a statement issued today by Lyft. “This partnership has allowed us to turn those customers into loyal Lyft customers.”

“We are continuing to broaden our horizons by forming partnerships with major brands that share our obsession with the customer, such as Alaska Airlines, Chase, DoorDash, Mastercard, Hilton, Disney, and Bilt,”

Nevertheless, American Express, Delta’s credit card partner, provides certain cards with credits that can be used to pay for food delivery and excursions with Uber.

Delta did not provide any commentary on the rationale behind its decision to transfer ride-hailing partners; however, American Express does offer credit to specific cardholders.

Delta anticipated that its partnership with American Express would generate approximately seven billion dollars in revenue for the organisation by 2024 during an investor day that occurred in November. Furthermore, the corporation has established a long-term goal of $10 billion in annual revenue.

Delta will release its quarterly earnings on Friday.

Lyft had a total of 24.4 million active passengers at the conclusion of the third quarter, and customers successfully scheduled over 216 million rides through the platform during the three months that concluded on September 30.

This represents a sixteen percent increase in comparison to the same period in the previous year, which is a record. Conversely, Uber had 161 million monthly active users across all of its platforms, including those that serve food and those that provide ride-hailing services, as of the end of September.

Furthermore, Uber’s customers reported that they had taken over 2.8 billion journeys during the third quarter. Private travel, ride-sharing services, freight transportation, and delivery services comprise these excursions. This represents a 17% increase in comparison to the same period in the previous year.

Uber introduced a shuttle service in the previous year that offers transportation from Manhattan to LaGuardia Airport in New York City.

The public was informed of the new partnership between Uber and Delta at the Consumer Electronics Show (CES) in Las Vegas. At the same time, Delta announced that it would be updating its in-flight entertainment systems and integrating a “assistant” enabled by artificial intelligence into its mobile application.

SOURCE: CNBC

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