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Netflix’s Recipe For Success Includes ‘Secret Sauce’ Spiced With Silicon Valley Savvy

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Los Gatos, California – Although its video streaming service has a Hollywood shine, Netflix continues to draw on its Silicon Valley roots to remain ahead of traditional TV and movie studios.

The Los Gatos, California-based business, which is more than 300 miles from Hollywood, frequently uses its technological toolkit without viewers’ knowledge. It frequently employs tiny twists on the knobs of viewer suggestions to keep its 270 million global members satisfied at a time when most of its streaming competitors are experiencing waves of cancellations from inflation-weary customers.

Even when hit TV shows like “The Crown” or “Bridgerton” are popular, Netflix strives to cater to its diverse audience. One component of that mix is adapting summaries and trailers for its diverse lineup of episodes to each viewer’s interests.

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Netflix AP News Image

Netflix’s Recipe For Success Includes ‘Secret Sauce’ Spiced With Silicon Valley Savvy

Someone who enjoys romance may watch a story summary or video trailer for “The Crown” that focuses on Princess Diana and Charles’ relationship, but another viewer interested in political intrigue may see a clip of Queen Elizabeth meeting with Margaret Thatcher.

For an Oscar-nominated film like “Nyad,” an action fan may see a trailer of the titular character immersed in water during one of her heroic swims, but a comedy fan may see a lighthearted clip containing some hilarious banter between Annette Bening and Jodie Foster.

Netflix can pull off these variations because it thoroughly understands viewing habits gleaned from crunching data from subscribers’ histories with its service, including those of customers who signed up in the late 1990s when the company launched a DVD-by-mail service that lasted until last September.

“It is a secret sauce for us, no doubt,” Eunice Kim, Netflix’s chief product officer, said when outlining the complexities of how the company tries to entice different consumers to watch various episodes. “The North Star we have every day is keep people engaged, but also make sure they are incredibly satisfied with their viewing experiences.”

As part of that effort, Netflix is redesigning the home page users see when they watch the streaming service on a television. The improvements are intended to package all of the information that may appeal to a subscriber’s preferences more compactly, reducing “gymnastics with their eyes,” according to Patrick Flemming, Netflix’s senior director of member products.

What Netflix is doing with its previews may appear insignificant, but it can have a significant impact, especially if customers trying to save money begin to reduce the number of streaming services they use.

According to data compiled by the research firm Antenna, video streaming services experienced approximately 140 million account cancellations last year, a 35% increase from 2022 and nearly tripling the volume in 2020, when the COVID-19 pandemic created a surge in demand for entertainment from people confined to their homes.

Netflix does not divulge its cancelation or churn rate, but its streaming service added 30 million subscribers last year, the second-largest annual rise after its surge during the 2020 pandemic lockdowns.

A crackdown on viewers who were freeloading off Netflix customers and sharing their account credentials contributed to last year’s subscription surge. According to J. Christopher Hamilton, an assistant professor of television, radio, and film at Syracuse University, the corporation also benefits from technological know-how, which allows it to continue funneling shows to clients who enjoy them and believe the service is worth the money.

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Netflix AP News Image

Netflix’s Recipe For Success Includes ‘Secret Sauce’ Spiced With Silicon Valley Savvy

“What they have been doing is pretty ingenious and very, very strategic,” Hamilton stated. “They are definitely ahead of the legacy media companies who are trying to do some of the same things but just don’t have the level of sophistication, experience nor the history of the data in their archives.”

Netflix’s nerdy roots were originally derided by an entertainment industry that looked down on the company’s geekiness.

“It’s a little bit like, is the Albanian army going to take over the world?” former Time Warner CEO Jeff Bewkes remarked of Netflix in a 2010 interview about the threat it represented.

Not long after that rebuke, Netflix began mining its viewing data to figure out how to create a slate of original programming that would attract more subscribers — an ambitious expansion that forced Time Warner (now merged into Warner Bros. Discovery) and other long-established entertainment companies such as Walt Disney Co. to scramble to build their streaming services.

Although those expansions initially drew many customers, they also resulted in significant losses, prompting management changes and harsh cuts, including the abrupt termination of a CNN streaming service.

Netflix’s use of technology to retain members and raise its profits—the company’s profit increased 20% to $5.4 billion last year—is now widening the gap with competing providers still struggling to cut losses.

Disney’s four-year-old streaming service just became profitable following an overhaul managed by CEO Bob Iger, but he believes more effort is needed to catch up with Netflix.

“We need to be at their level in terms of technology capability,” Iger stated at a conference earlier this year. “We’re now in the process of creating and developing all of that technology, and obviously the gold standard there is Netflix.”

netflix

Netflix | AP News Image

Netflix’s Recipe For Success Includes ‘Secret Sauce’ Spiced With Silicon Valley Savvy

Netflix isn’t going to help its competitors by revealing its secrets, but the slicing and dicing typically begins with determining which viewers gravitate to specific genres — the broad categories include action, adventure, anime, fantasy, drama, horror, comedy, romance, and documentary — and then delving deeper from there.

In other cases, Netflix’s algorithms will attempt to predict a viewer’s mood at any particular time by evaluating which titles are browsed or clicked on. In other cases, technology can easily determine how to make a film or television series as appealing to specific viewers as feasible. If Netflix’s data shows that a subscriber has viewed a lot of Hindi productions, it would almost be a no-brainer to show footage of Bollywood star Alia Bhatt in a role she performed in the American film “Heart of Stone” rather than the film’s lead actress, Gal Gadot.

“We want to do a really good job putting the things that you prefer in front of you,” Kim stated. “Part of that is the content recommendations themselves, but it’s also about how we present the content to you.”

SOURCE – (AP)

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Google Says It Will Stop Linking To New Zealand News If A Law Passes Forcing It To Pay For Content

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Google

Wellington, New Zealand – Google announced on Friday that it will stop linking to New Zealand news content and will withdraw its support for local media sites if the government passes legislation requiring internet companies to pay for stories published on their platforms.

The search giant’s promise to cut off Google traffic to New Zealand news sites, revealed in a blog post on Friday, mimics techniques it used as Australia and Canada prepared to implement similar laws in recent years.

It came after New Zealand’s government said in July that MPs would go forward with a measure requiring tech companies to reach agreements with media outlets generating news material in exchange for revenue sharing.

Google Says It Will Stop Linking To New Zealand News If A Law Passes Forcing It To Pay For Content

The previous administration introduced the law in 2023, and the government, led by the center-right National, opposed it.

However, the loss of more than 200 newsroom positions earlier this year — in a national media business that had 1,600 reporters at the 2018 census and is sure to have fallen since then — pushed the current administration to reconsider requiring digital companies to pay publishers for showing material.

The law seeks to limit the flow of advertising money from New Zealand news items overseas.

Google New Zealand Country Director Caroline Rainsford stated on Friday that if the legislation passes, the company’s engagement in the country’s media ecosystem will change.

“Specifically, we’d be forced to stop linking to news content on Google Search, Google News, or Discover surfaces in New Zealand and discontinue our current commercial agreements and ecosystem support with New Zealand news publishers,” according to her.

Google’s licensing scheme in New Zealand delivered “millions of dollars per year to almost 50 local publications,” she added.

The News Publishers’ Association, a New Zealand industry group, said in a written statement Friday that Google’s guarantee constituted “threats” and reflected “the kind of pressure that it has been applying” to the government and news outlets, according to Public Affairs Director Andrew Holden.

Government officials “should be able to make laws to strengthen democracy in this country without being subjected to this kind of corporate bullying,” said Mr. Trump.

Australia was the first government to try to force digital companies, including Google and Meta, to negotiate with news outlets under a law passed in 2021. Initially, the internet titans imposed news restrictions for Australians on their platforms, but both finally caved, negotiating arrangements reportedly worth 200 million Australian dollars ($137 million) per year, given to Australian sources for the use of their content.

However, Belinda Barnet, a media expert at Swinburne University in Melbourne, claims Meta has refused to renew its contracts with Australian news outlets while Google is renegotiating its initial deals.

As Canada prepares to enact comparable digital news bargaining regulations in 2023, Google and Meta reiterated their commitment to ending their assistance for the country’s media. Last November, however, Google pledged to provide 100 million Canadian dollars ($74 million) in annual financial support to news organizations across the country, indexed for inflation.

Colin Peacock, an analyst who leads the Mediawatch show on RNZ, New Zealand’s public radio broadcaster, stated that Google “doesn’t want headlines around the world that say another country has pushed back” by passing such a law.

Google Says It Will Stop Linking To New Zealand News If A Law Passes Forcing It To Pay For Content

While Google emphasized its support for local outlets on Friday, Peacock stated that one of its funding recipients, the publisher of a small daily, told a parliamentary committee earlier this year that the money he received was “a pittance” and insufficient to recruit a single graduate reporter.

Minister for Media and Communications, Paul Goldsmith, told The Associated Press in a written statement on Friday that he was still conferring on the next version of the law.

“My officials and I have met with Google on a number of occasions to discuss their concerns, and will continue to do so,” stated Mr. Musk.

Goldsmith stated in July that he intended to approve the measure by the end of the year.

SOURCE | AP

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OpenAI Just Secured A Ton Of New Cash. Now It Needs To Wow Us

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OpenAI's ChatGPT Surges to 200 Million Weekly Users

OpenAI might be the future of Silicon Valley, the next Google, the Great Disruptor, the slayer of late capitalist workplace tedium, etc.

However, as the business transitions from a nonprofit-led research lab to a for-profit AI powerhouse, now is a good time to examine OpenAI and its brilliant (if often tumultuous) leadership team. Because, if we believe OpenAI’s fundamental assumption that better-than-human artificial intelligence is unavoidable, and that it is the best brand to harness that potential, it’s worth pausing to ask the age-old business question: Really?!

Here is the deal: OpenAI, the startup behind ChatGPT, recently secured a $6.6 billion private investment round – the largest in Silicon Valley history — giving the fledgling company a $157 billion valuation, despite an uncertain route to profitability.

OpenAI Just Secured A Ton Of New Cash. Now It Needs To Wow Us

(For reference, public corporations with comparable valuations include Goldman Sachs and Pfizer.)

According to reports, OpenAI’s latest investors include major tech companies such as Microsoft (which has already invested more than $13 billion since 2019), Thrive Capital, Nvidia, Cathie Wood’s Ark Investment Management, and Japanese conglomerate SoftBank.

But it’s worth remembering that Apple was in talks to join that scrum, but it backed out at the last minute, according to The Wall Street Journal.

It was unclear why Apple, which did not respond to CNN’s request for comment, appeared to back out.

That being said, the iPhone maker does not engage in many strategic alliances.

But you don’t need an MBA to notice several red flags about OpenAI’s operations and the true worth of its technology.

According to the New York Times, the corporation appears to be spending significantly more money than it is coming in.

Let’s run some numbers:

OpenAI hopes to generate approximately $3.7 billion in revenue this year. (This revenue is mostly derived from ChatGPT premium subscriptions and the licensing of its technology to third-party developers.)
However, the Times estimates that it will incur costs of $5 billion.
(That’s not ideal, but it may not be a dealbreaker for a young, buzzy firm with big goals like OpenAI’s.)
Here’s where it gets a little wild:

Next year, OpenAI expects its income to more than triple to $11.6 billion. (To which I respond, with all due respect: Really?)
By 2029, it expects to generate $100 billion in revenue. This represents a more than 2,600% gain over the following five years. (Again: Seriously?!)
It’s unclear how, or if, OpenAI is striving to reduce its substantial cash burn. (The business declined to respond to The Times and CNN.)
When I asked Gil Luria, a managing director at D.A. Davidson, if my OpenAI pessimism was justified, he politely pushed back.

“The path from $0 in revenue to nearly $4 billion was clearly the fastest in history,” Mr. Luria added. “Nobody’s ever grown this fast at this scale, and they’re doing it again straight out of the gate with only the first few evolutions of their product set.”

Fair!

However, Luria stated that in order to reach $11 billion in revenue, “a lot of things have to go right, and very little can go wrong.”

What about that $100 billion prediction for 2029? “It’s completely unrealistic,” he admits. “It has nothing to do with reality.”

One approach for OpenAI to enhance its margins is to reduce costs. Even if it becomes extremely meticulous, the generative AI business faces an economic quandary: training and operating huge language models costs a lot of money, which is a structural cost that varies from prior tech booms, as CNBC reported last year.

In other words, the more people use ChatGPT, the more it costs to “compute,” as the business refers to it. Running these massive language models necessitates the use of numerous powerful semiconductors within massive data centers that consume a lot of electricity. It’s no surprise, however, that practically every major AI player wants to get their hands on good old-fashioned nuclear energy (as I discussed here earlier this week).

OpenAI’s challenges include more than just the economics of AI.

There’s also a Bravo-worthy soap opera going on with its founders, nearly all of whom have gone, and board of directors.

In 2015, CEO Sam Altman and ten others launched OpenAI as a nonprofit with the purpose of “building safe and beneficial artificial general intelligence for the benefit of humanity.”

OpenAI Just Secured A Ton Of New Cash. Now It Needs To Wow Us

Then it evolved into a hybrid: a for-profit firm led by a nonprofit board.

With 1,700 workers, it is now prepared to mainly abandon the nonprofit model in favor of a “public benefit corporation” — effectively a for-profit company with do-gooder intentions.

Several executives have left during this transition, raising concerns about Altman’s devotion to the firm’s initial objective in the face of, say, boatloads of cash.

What happens now? With new funding, OpenAI can focus on the next iteration of ChatGPT, which, according to Luria, is one of the Big Things that must go right for the company. Whatever OpenAI’s next product looks like, it must knock our socks off.

“If GPT-5 is not an order of magnitude better than GPT-4, their runway gets considerably shorter,” I heard him say.

“If we’ve gone from a model that’s as smart as a high school student to GPT-4o being as smart as a PhD student, the next version must be getting us closer to a model that’s smarter than any human.” to make the investment worthwhile.”

SOURCE | CNN

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McDonald’s Chicken Big Mac is Heading to the U.S. Next Week—for a Limited Time.

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(VOR News) – It will soon be possible for American customers who frequently visit McDonald’s to order the Chicken Big Mac, a dish that has shown a great deal of popularity with those specific customers.

This will become available to them in the not too distant future.

When it was initially released in this nation in 2022, it was entirely sold out in both Ireland and the United Kingdom of Great Britain and Northern Ireland due to its extreme popularity.

The sandwich may be found on menus everywhere because it has previously been placed on menus in every part of the globe. This is due to the fact that menus already feature it. It was found that both of those countries have this same situation after further inquiry.

McDonald’s scheduled this object’s return to the US for Thursday, October 10, prior to its occurrence.

There is extremely little chance that the recently added item to the menu will remain available for an unusually long time. This is due to the extremely low likelihood that this will occur. This is specifically because the availability of the new item is contingent upon the availability of supply.

It has been demonstrated by the announcement that the rumors were accurate in what they reported based on the information they had.

McDonald’s has a history of doing many different things that are thought to be improper. These practices had previously been identified.

There was a sandwich that was served in Los Angeles the weekend before that was kind of similar to what you are eating right now. You have this sandwich at your disposal. The sandwich was easily obtainable.

The pop-up restaurant McDonnell’s by Chain, located in Los Angeles, was only open for business on one day. The only people who can enjoy this exclusive eating experience are customers. On that specific day, customers were able to enjoy the restaurant’s signature meal, which is widely known as “The Chicken Sandwich.”

The dinner that was being served to attendees could be purchased. This dish’s recipe was remarkably similar to the one utilized by McDonald’s for their Chicken Big Mac, which had two chicken patties instead of the original Big Mac’s two patties made completely of beef.

Two beef patties were used to create the first Big Mac. There were two beef patties utilized in the creation of the original Big Mac.

McDonald’s and the company’s formulas had many similarities.

It was McDonald’s that applied the formula. Regarding the toppings used, there is no difference between the two scenarios that have been described in full.

Customers expressed such high delight that they even called it a McDonald’s knockoff. This is because they found it to be quite satisfactory. They did this because they were quite happy with how things turned out.

The story takes an unexpected and shocking turn when it is revealed that McDonald’s was the establishment that was there the entire time.

The company released a press release that said, “We are able to serve up more than just a sandwich.” This message was sent to McDonald’s USA Chief Marketing and Customer Experience Officer Tariq Hassan.

“We are able to serve up more than just a sandwich,” These are the words from the website of the company that provided the information, from which the information was taken.

“We are able to do this by tapping into some of our fans’ biggest passions, which range from live-streaming to dupe culture.” “There truly is something for everyone to enjoy in this campaign and we’re bringing experiences that will surprise and delight them, all before the Chicken Big Mac hits restaurants.”

SOURCE: NY

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Nike is Experiencing a 10% Decrease in Revenue as a Result of its CEO’s Transition.

Walmart Employees To Get Expanded Cancer Treatment Options With The Mayo Clinic

 

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